Research conducted by Burson-Marsteller found that eight of ten most followed Congressional Twitter accounts are maintained by Republicans. Moreover, as the House of Representatives and 22 Senators face re-election, Republican Congress members are more likely than Democrats to have an election-focused account.
Republicans also top Democrats in the average number of followers for election-focused accounts with Republicans collecting 4,820 versus the Democrats 2,972. Seventy-two percent of Republican Congress members have Twitter accounts versus only 55 percent of Democrats.
John McCain (AZ), John Boehner (OH), and Jim DeMint (SC) are the most followed Congress members on Twitter. The two Democrats in the top ten are Claire McCaskill (MO) at number four and Barbara Boxer (CA) at number eight.
The entire B-M study after the jump.
- STUDY: Want to Build Brand Loyalty? Remember Your Customers' Birthdays!
- STUDY: A Figure of Speech Can Actually Force You to Figure
- Obamacare Struggles Make for a Perfect Communications Case Study
- How Do Millennials Feel About Charity?