Survey: 80% of Journos Say Bloggers Are “Important Opinion-Shapers”

Middleberg Communications and the Society for New Communications Research have released the results of their 2nd annual “Media in the Wired World” survey. The results are not surprising: journalists have increased their use of social media.

Nearly 70% of journalists surveyed are using social networking sites, a 28% increase since 2008

48% are using Twitter or other microblogging sites and tools, a 25% increase since 2008

66% are reading blogs

48% are viewing videos online

25% are listening to podcasts

Nearly 80% of journalists surveyed believe that bloggers have become important opinion-shapers in recent years

91% of journalists surveyed agree that new media and communications tools and technologies are enhancing journalism to some extent

The tricky thing here in regards to the 80% figure is what defines a “journalist” versus a “blogger,” as these worlds converge more and more. Read the full results here.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.