Survey: 84% of CMOs Say Less Than 10% of Budget Goes To Social Media

Four out of five CMOs (84%) said less than ten percent of their budgets go to “experimenting through social media and non-traditional communications channels,” according to a study by The CMO Club and Hill & Knowlton released this week.

Our guess as to the reason why the number may be so high? No CMO would want to admit to “experimenting” at a time when budgets are being cut and every dollar is being watched. The survey covered a variety of other topic areas as well.

Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.