Survey: 84% of CMOs Say Less Than 10% of Budget Goes To Social Media

Four out of five CMOs (84%) said less than ten percent of their budgets go to “experimenting through social media and non-traditional communications channels,” according to a study by The CMO Club and Hill & Knowlton released this week.

Our guess as to the reason why the number may be so high? No CMO would want to admit to “experimenting” at a time when budgets are being cut and every dollar is being watched. The survey covered a variety of other topic areas as well.

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