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Survey of Financial Journalists Finds ‘WSJ’ Most Influential

A survey of 350 financial journalists found that The Wall Street Journal was considered most influential for financial news. Bloomberg News, The New York Times, Reuters, and Financial Times round out the top five.

The study was conducted by Gorkana, a global service provider for PR pros and journalists, in partnership with two DePaul University College of Comms professors: Dr. Matt Ragas and Dr. Hai Tran. This is the first study ever done by Gorkana.

The study also found that of the top 10 most influential financial journalists, five come from the NYT: Andrew Ross Sorkin, Gretchen Morgenson, Paul Krugman, and Joe Nocera.

Finally, when asked about their outlook on the economy, nearly half (46 percent) were neutral about it. Only 18 percent were positive.

The study was conducted between December 1 and December 30, 2011 via a self-administered online survey. For more information about the study, click here.

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