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Posts Tagged ‘2010 Predictions’

2010 PR Predictions: The Year PR Learns To “Make a Profit” On Social Media

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Due to popular demand, we’re continuing our 2010 predictions series into the first week of the new year. Here’s one from Roger M. Friedensen, APR, President & CEO, Forge Communications:

The biggest PR story of 2010 will be whether public relations firms can actually figure out how to understand, successfully sell and make a profit on emerging communication channels and strategies (i.e., real-time search, social media advances, etc.) as well as the rapid decline of traditional channels such as print and broadcast.

Quite frankly, with the economy moving forward with the speed of molasses in December, 2010 will likely be the year that separates the wheat from the chaff in our industry.

RELATED: 2010 Predictions: ‘The Days of Press Hits To Justify the PR Budget Are Over’

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2010 Predictions: Bad Pitch Blog Edition

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For a “lighter” take on 2010 PR industry predictions, we turned to Richard Laermer and Kevin Dugan, founders of “The Bad Pitch Blog.”

On business prospects for 2010:

Kevin: According to economists, we’ll be eating Ramen noodles for breakfast, lunch and dinner until 2015. But I think PR business will be flat and any growth will be from companies simply doing more with less. Translation: longer hours for the same pay — if you’re lucky. But it’s how these things go in the service industry. It keeps us all thinking, reinventing and learning.

Richard: I will be up in 2010. Thanks to Viagra.

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Kevin: Let me guess, you’ll be stiff competition?

On PR M&A activity in 2010:

Kevin: There will be more mergers and acquisitions in general. TV will see the biggest shakeup. Perhaps We and SyFy channels will merge and become WyFy? OK, probably not, but TV’s decline is following newspapers in short order.

Richard: Nothing will merge because no one has the money to spend on an agency. Many will close. Some will merge with small shops. Some will do both. PS: Big success story: AOL! Yeah.

Kevin: You mean “Aol.”

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Richard: Oops. They could sue.

Kevin: I see more lawsuits in 2010!

Richard: Hmm. Yeah, it’s the new blackmail.

The biggest PR story of 2010 will be…

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2010 PR Predictions: Crisis Firms Will Adopt ‘Pay-By-Performance Model’

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We had to post 2010 PR predictions from David Moye, media relations manager at San Diego agency Alternative Strategies after he wrote in and said, “Not only am I in PR, but I have worked as a psychic in the past – doing readings for celebrities like Chuck Norris and Bret Michaels.”

Moye’s thoughts business prospects for 2010:

I am seeing folks who spent 2009 trying to secure their base and now want to expand their business. I am already getting interest from potential new clients and I believe that business owners are realizing they have to do something to stick out from the competition.

The biggest PR story of 2010 will be…

More and more businesses specializing in crisis management will adopt a pay-by-performance model in order to show the true value of their services. The impetus will come after Tiger Woods fires his PR folks for their mishandling of his scandal.

RELATED: 2010 PR Predictions: A New Player Will Emerge To Challenge Facebook Supremacy

2010 PR Predictions: A New Player Will Emerge To Challenge Facebook Supremacy

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C. Renzi Stone, CEO of Saxum Public Relations, a $2 million revenue firm based out of Oklahoma City, has some bold predictions for 2010, especially when it comes to social networking. “MySpace was alive and in control of the social space in 2007. A new player will emerge to challenge Facebook supremacy,” he told PRNewser.

On business prospects for 2010:

We will not be up because current clients are raising their budgets to pre-recession levels. Current client budgets will likely remain flat to slightly up. We will be up because we have invested in training and hiring top human capital and developing intellectual property in 2009 – all in speculative anticipation for the rebound. My best new business indicator – as always – is how many proposals we have sent out. In December alone, we generated more proposals than July through November combined.

On PR M&A activity in 2010:

Acquisitions follow capital which follows confidence. Public relations still needs to build mainstream (read: CEO and private equity) confidence in our new-found acceptance as the prominent player in the overall marketing mix. There will be more acquisitions in 2010 than 2009. There will be more acquisitions in 2011 than 2010.

2010 PR Predictions: Growth Returns, M&A Activity Increases

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Continuing with our series of predictions for the PR industry in 2010, we present the following from Wendy Lane Stevens, CEO of Lane PR, a $3 million boutique agency with offices in New York and Portland, Oregon.

On business prospects for 2010:

In 2010, I expect our business to be up. I expect it to be up because we have booked 25% more business for Q1 2010 than we have ever booked in the 20 year history of the company.

On PR M&A activity in 2010:

I expect there to be more acquisitions in the PR industry because companies understand that now is the time to take market share in a cost effective manner (balance sheets are still low from 2009) and this window of opportunity is closing.

RELATED: 2010 PR Predictions: More Social Media Blunders