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Posts Tagged ‘360PR’

Spin the Agencies of Record

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Minneapolis-based Haberman will be AOR for Charity Aware, a “service initiative dedicated to inspiring youth to give back”. Haberman will help the org remake its website and develop new strategies for connecting teen volunteers with relevant area charities.

We can only hope that this partnership reaches teens who are more generous with their time than we were.

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Tips from 360PR for Building a Boutique PR Business

After a decade in business, 360PR, the 25-person boutique PR firm based in Boston, has announced the launch of a New York City office led by Rob Bratskeir.

CEO and founder Laura Tomasetti subscribes to the belief that size doesn’t matter. Since 2001, the economy has had a couple of low points and she says the conditions have been “exactly right for boutique agencies.” More important to clients is whether their PR firm “can be entrepreneurial, flexible, and nimble,” she told us in a phone conversation today.

Tomasetti has experience working with both larger firms and large companies and said she always wanted to do “big brand work.” That work is possible with a boutique firm, she says. However, she tells us there are some things that 360PR is doing in order to compete with the bigger agencies.

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