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Posts Tagged ‘agencies’

5 Things PR Can Learn from Transformers

t4 parachutes

Because sometimes PR people need a parachute to help slow them down.

ICYMI: Michael Bay blew another part of Hong Kong and Detroit into the Stone Age with the unveiling of Transformers 4: Age of Extinction.’ It was mildly successful, earning $104 million to score the the largest opening weekend of the tetralogy.

This may be a surprise to some, but I found myself in one of those weekend theaters, grasping a large caffeinated beverage with cargo shorts full of cheap snacks from Walmart (Oh please! Like I was the only one). And while I was watching Optimus Prime get all ‘Urban Cowboy’ on a dinobot, the oddest 5 Things came to my flacky brain: 5 things PR pros can actually learn from Transformers.

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Meet the Ad Firm That Is Defending Locals Against the ‘Poopetrator’

civic doodySo, uh, yeah.

Last night, My FOX Detroit aired some breaking news about a terribly nasty fool affectionately called “The Poopetrator.

Apparently, there is someone in the bustling suburb of Detroit called Ypsilanti who has nothing better to do than “repeatedly [leave]” his you-know-what on the slides of local children’s playgrounds.

While that is horrible to even consider in the first place, the most unlikely super hero has swooped in to save the day: an ad agency in Ann Arbor, MI called Adams Outdoor Advertising. Now, this is some nice PR I’ll bet they never thought they would get.

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Home Depot Blames Agency for Deleted Tweet

So Home Depot sent this image out yesterday to promote its College Game Day campaign:

If you see it and ask yourself “what the hell is that all about”, then you’re not the only one. Complex called it “the most racist tweet of the day“, but we’re more confused than anything. We get how the pic ties into HD’s “Bucket U” theme, but we have some questions: What was the point of the promo? Why ask the question? Why is one (white) dude wearing a monkey outfit?

There’s really no satisfactory answer to these queries, and anyway we’re more interested in Home Depot’s damage control efforts, which currently amount to “it was our agency’s fault.”

Really?

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Meet the Anti-PR PR Firm. Confused yet?

S/O to SpinSucks.com for the artworkIn the wonderful world of agency life, there exists the temptation to reduce prices for fear of clients looking at the menu from right to left (think about it, frugal folk). You are flooded with new business propositions, cross-selling, upselling and determining what works best.

And then, here comes some anonymous ne’er-do-well who founded a startup firm while working out of mom’s garage, surrounded by the nicely kept Star Wars action figures still in their original packaging. The price he offers your client is nearly half of what you pitched. Sure, you know the aphorism “You get what you pay for,” but try telling that to a client living on a budget.

To that point I introduce possible ne’er-do-well Ryan Evans, who wants to unweave the tapestry of PR like a cat in heat with a newly shewn ball of yarn.

Evans, who owns and operates BiteSize PR according to this story from Chicago Grid, has declared a goal to “reverse the flow of information between public relations and journalists.”

“It’s not a PR agency as people typically think of it,” Evans says.

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PR’s Advertising Week Dilemma

Next week is Advertising Week in New York, where hundreds of agencies and brands of all sorts will congregate for five days of panel discussions, confabs, and parties.

While last year’s opening night saw attendees stuffed into a hot tent in Times Square, and two years ago they took place at Rockeller Center (per the picture at left), this year the opening festivities are located in Central Park.

However, for PR executives, the question is: should I be at a party that bears my adversary’s name?

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