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Posts Tagged ‘Air New Zealand’

Air New Zealand Pulls Safety Video Starring Sports Illustrated Models After Backlash

Air New Zealand partnered with Sports Illustrated in February to celebrate the magazine’s 50th anniversary and make an airline safety video. (???)

But once the video went public, it was met with push back from activists in Australia, namely Natasha Young, who launched an online petition to have the video nixed because it “objectifies” women and “disregards those who are conservative” and have conservative sensibilities. That spawned a hashtag, #AirNZsexism. The petition attracted 11,000 signatures. And now, Air New Zealand has pulled the video.

The airline says the video — which stars Sports Illustrated swimsuit models, including Chrissy Teigen and Christie Brinkley – has been pulled as a matter of course; it regularly rotates the clips the airline says.

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So, Smaug (The Dragon) Landed at LAX This Morning. No Big Deal.

smaug-plane-1What’s that in the sky? It’s a bird! It’s a plane! It’s a dragon!

If you were in sight of Los Angeles airport this morning, the latter two answers would both have been correct.

Air New Zealand gets to call itself the official airline of Middle-earth thanks to a partnership with the upcoming film The Hobbit: The Desolation of Smaug, which was largely filmed in New Zealand. In celebration of tonight’s Hollywood premiere of the film, the airline transformed a Boeing 777-300 aircraft – emblazoning the 177 foot-long Dragon on both sides. The aircraft, which is the only place the film’s Smaug has ever been shown in his entirety, touched down at LAX this morning, just in time for the second film in The Hobbit Trilogy to premiere at the Dolby Theatre in Hollywood this evening.

Air New Zealand Chief Executive Officer Christopher Luxon says the airline has been in discussions for some time around permission to feature Smaug on the ‘flying billboard’ ahead of the film’s official release. “For our partners to allow Air New Zealand to reveal their star exclusively to the world ahead of the movie premiere and theatrical release in ten days is a huge privilege. We worked with the digital effects company behind The Hobbit Trilogy, Weta Digital, and they designed the graphic for us especially for this purpose.”

And while seeing Smaug himself land on an LAX runway must have been exciting for fans and onlookers, even the director of The Hobbit Trilogy, Sir Peter Jackson, thought seeing his creation on such a massive scale was pretty darn cool. Read more

Betty White Takes Air New Zealand’s Latest Video to the Next Level

If Betty White were anyone else, we would have grown tired of her by now. But somehow she just stays cool. It’s quite impressive.

Air New Zealand, which already cemented its identity as a super “quirky” brand by featuring Richard Simmons, Bilbo Baggins, David Hasselhoff and a pair of conjoined sheep in its flight safety videos, has taken a step up the cultural ladder with this clip:

Even if you think White’s shtick is worn out (and we don’t), you have to admire a brand that carves out such a unique niche for itself and sticks with it. Compare this to your usual flight safety videos in which a suit-and-tie CEO discusses the integrity of his company while stock-photo models show you how to vomit into a paper bag. Big difference.

We might even say we envy ANZ’s AOR PadillaCRT, because why wouldn’t we?

H/T to Skift

Air New Zealand to Send Travelers on Intercontinental Blind Dates

When we last checked in on Air New Zealand, the company’s promo team was trying to make the most of its country’s reputation as The Hobbit’s home base. Known more for its zany videos than anything relating to travel, ANZ is now hyping a contest whose winners will go on a “blind date” all the way from London to Los Angeles.

The purpose of the campaign is to highlight one of the airline’s standout features: New Zealand is currently the only company to offer a “romantic seating option” in the form of a three-seat “sky couch” that folds into a bed for two. Here’s the kicker: they call the experience “cuddle class”. Eww.

Interested parties will gather on Valentine’s Day at London’s Heathrow with passports and luggage–but only two couples, one straight and one gay, will win tickets/weekend hotel fares for LA. We’re not sure how the losers will deal with it, but we hope they live fairly close to the airport because that’s a lot of work for no payoff. Also: the lucky winners will be filmed throughout the 12-plus hour flight that will mark the beginning of their pseudo-relationships. We can only hope that one of these fortunate four has the acting chops to be featured on the next season of Survivor or The Bachelor. Why else would someone living in London want to visit LA in the first place?

We kinda like this campaign–and we have to admire a company with the chutzpah to cast Lindsay Lohan in anything filmed after, say, 2005. But we’re still skeptical, because we know how quickly things can go wrong between two people stuck together on an airplane:

New Zealand Ties Its PR Fortunes to ‘The Hobbit’

We’d like to highlight a piece about the nation of New Zealand’s decision to hang all its PR/tourism hopes on Peter Jackson’s upcoming Hobbit trilogy. We can certainly understand the logic behind this BFF relationship: As our friends at AgencySpy put it last week, “when you account for tourism dollars, the LOTR trilogy basically single-handedly boosted New Zealand’s entire economy”. As the managing director of Hobbiton tours puts it, “We are a small country and that brand awareness, how do you buy that? That’s what a movie does.”

But while we’re at it, we’d really like to review Air New Zealand’s incredible PR campaign: Middle Earth characters already dominate the Auckland airport, and we saw both of these videos for the first time today. First is a clip of the airline’s new Hobbit plane (though we can’t see anything special about it beyond the awesome paint job):

Here’s the real gem, though: a truly excellent in-flight safety video for all Air NZ travelers complete with “Elvish” codes allowing viewers to enter to win a free trip to the film’s New Zealand premier.

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New Air New Zealand Videos Introduce Sheep Twins, Economy Seating

Air New Zealand, which is now known for its videos as much as anything airline-related, has launched a new set of clips starring Mason & Jason, a pair of conjoined sheep. The sheep twins are actually introducing the Economy Skycouch, a new way to fly coach with more room to stretch out.

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For Your Safety, Richard Simmons and Air New Zealand Pair Up

Bedazzled fitness guru Richard Simmons is Air New Zealand’s newest safety ambassador, giving that airlines’ travelers the scoop on in-flight safety with a few low-impact aerobic moves thrown in. Also in the video, Phil Keoghan, host of The Amazing Race, and Rob Fyfe, the airline’s CEO. (He’s wearing pink shorts and a purple headband. A little more help here.)

The video, called “Fit to Fly,” hopes to follow in the viral success of the airline’s previous safety videos, like “The Bare Essentials of Safety from Air New Zealand,” which has gotten nearly six million YouTube views to date.

Air New Zealand’s creative agency in New Zealand, .99, developed the video; CRT/tanaka is the airline’s U.S. PR firm.