The Morris + King Company has added tracx to its roster of clients. As AOR to the social media campaign service provider, MKC will work on a PR program targeting the business and tech communities.

The SLS Hotel South Beach, opening in the spring of this year, has chosen Bullfrog & Baum for PR services related to its food and beverage offerings.

PR and marketing firm Alpaytac has added Turkish Airlines to its roster of clients. The firm will lead the PR efforts targeting audiences in the airline’s four U.S. gateway cities: Los Angeles, Chicago, Washington, D.C., and New York.

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