Remember how we said yesterday that the American Egg Board campaign had its work cut out for it? The Humane Society of the US has launched its own campaign that ties salmonella risk to cramped farm conditions.
Ads featuring the headline “Why is the egg industry playing Russian roulette with Americans’ health?” have begun appearing in newspapers in California, Iowa, and Pennsylvania. The Humane Society has also issued press releases, is using social media, and is reaching out to the media (here’s a CNN clip) with their message about the connection between cage size and the recall.
Some states are already taking steps to increase the size of the cages farm animals are kept in. This huge recall could speed along the process.