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Posts Tagged ‘Andrew Gowers’

Roll Call: Matter Communications, MWW, Andrew Gowers, and More

Matter Communications, a firm focused on the hi-tech and consumer markets, has acquired ThinkMedia Partners, a boutique PR, social media, and marketing agency. ThinkMedia founder Tim Hurley is now a Matter EVP. ThinkMedia staff members are also joining Matter. The combined company has offices in Newburyport, MA, New York, and Providence, RI. [via]

Brian Hague has joined MWW Group as VP of public affairs in the firm’s East Rutherford, NJ office. He has previously worked as a reporter for the Newark Star-Ledger and served as chief of staff and director of comms for Bergen County Executive Dennis McNerney. At MWW, he’ll be focused on crisis comms, issues management, and other related areas.

Andrew Gowers has been named director of external relations at the Association for Financial Markets, a European lobby organization whose members consist of European and U.S. banks. Gowers previously handled BP’s response to the Gulf oil spill and was the head of comms and brand management at Lehman Brothers during its collapse. [via]

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BP Searching for New Head of Global Comms

BP is looking for one lucky person to serve as the company’s new head of global communications. The search is an attempt to rebuild the company’s reputation, which has been devastated by the oil spill in the Gulf.  The Telegraph says the company has enlisted headhunters to aid in the search. Andrew Gowers, the company’s current head of media relations, is not expected to be impacted by the new hire. Perhaps you have a friend (or an enemy) you’d like to recommend?

BP’s PR Battle; CEO Says ‘It wasn’t our accident’

The thousands of employees who depend on Louisiana’s $3 billion fishing industry, which provides a third of the seafood consumed in the U.S., according to the Louisiana Seafood Marketing and Promotion Board, are likely not at all concerned with BP’s “image,” even while the company tries to save its brand after the massive oil spill in the Gulf Coast.

“This is an environmental disaster, this is not a public relations opportunity. A crisis is not an opportunity, it is a real problem. No matter what the company does for the foreseeable future, it will be declared to be mishandled,” crisis communications expert Eric Dezenhall told CNBC.

BP has considered a massive advertising campaign to sway opinion but decided against it. “In our view, the big glossy expressions of regret don’t have a lot of credibility,” BP spokesman Andrew Gowers told The New York Times.

Hill & Knowlton US Director of Risk Management and Crisis Communication Chris Gidez told PRNewser today that BP “is in an impossible position, with respect to managing the communications around this.”

“The rush to judgement on this is so enormous and so consuming that nobody wants to hear that this is a complex issue, with many dimensions,” he said.

What about BP CEO Tony Hayward‘s statement, “It wasn’t our accident, but we are absolutely responsible for the oil, for cleaning it up,” we asked.

“It doesn’t play well for the audiences that want to see someone go to the woodshed,” said Gidez.

Other PR executives have mentioned the irony in the situation, as BP has likely lost the entire value of a supposed $1 billion investment to re-brand the company as an alternative energy leader with the slogan “Beyond Petroleum.

The case study for that campaign is still listed on Ogilvy PR’s website. The agency no longer works with BP, a spokesperson confirmed to PRNewser.

BP is communicating through a recently launched website, and has also dispatched numerous executives and crisis managers to the Gulf Coast region.

After the jump, we’ve posted video of a testy exchange between a BP spokesperson and angry fishermen.

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