TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Andrew Rossi’

M Booth Unveils New Logo, Website

M Booth has a new logo (left) and a new website that includes a new look and new links to blogs, case studies, and other information. VP and creative director Andrew Rossi said in a statement, “Creative science is at the core of everything we do at M Booth. It was time that the look and feel of the M Booth brand and website match the bold, modern and creative thinking that we infuse into our client work every single day.”

And CEO Margi Booth said in a statement that “2010 was a year of tremendous growth for us” with new clients and a staff that has increased in size by 25 percent. “Our new branding matches the true creative spirit of our agency.”

M Booth is part of the Next Fifteen Communications Group. It was acquired in 2009.

After the jump, a side-by-side comparison of the new and old logos.

Read more

Mediabistro Course

Mobile Content Strategy

Mobile Content StrategyStarting September 24, learn how to write content for smartphones, tablets, and mobile devices! In this online course, students will learn how to publish across multiple channels and manage the workflow, optimize content for mobile devices, and  engage with their audience across screens. Register now!

Roll Call: CNN’s New CMO, M Booth, M&C Saatchi, and More

CNN Worldwide has named Janet Rollé as the company’s new EVP and CMO, reporting to the president of the company, Jim Walton. Rollé joins from BET Networks, where she was also EVP and CMO, responsible for brand strategy, managed the redesign of BET on-air, and led BET’s multi-platform marketing campaigns.

Read more