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Posts Tagged ‘Andy Bichlbaum’

‘Yes Men’ DVD Drops on April Fool’s Day

The DVD of the feature length film from the Yes Men will be available on, when else, April Fool’s Day. “The Yes Men Fix the World” DVD includes all the background on the duo’s 2004 PR stunt, when Yes Man Andy Bichlbaum posed as a Dow Chemical spokesman on BBC TV to apologize for the Bhopal, India catastrophe on its 20th anniversary. For $25 bucks you also get 80 minutes of extra footage and a copy of their fake “Dream Edition” of The New York Times.

When the movie came out last fall, Bichlbaum was busy punking the U.S. Chamber of Commerce for their stance on climate change. When the Chamber hit back in the court of law, the Electronic Frontier Foundation took up their case pro-bono. More about that here.

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Video: Real U.S. Chamber of Commerce Spokesman Interrupts Yes Men’s Fake Presser

The combined press release and press conference stunt designed to embarrass the U.S. Chamber of Commerce over its opposition to climate change policy was nearly completed until the Chamber’s spokesman and communications director Eric Wohlschlegel got wind of it and hightailed the six blocks or so from his office to the National Press Club.

He intercepted an errant journalist looking for the presser, who mistakenly reported to the Chamber’s offices.

Wohlschlegel interrupted the event in progress as Yes Men’s Andy Bichlbaum was talking about false promises of clean coal. He proceeded to confront Bichlbaum, demand a business card, and then hand his business card to identifiable journalists as he stormed out.

Yes Men’s perfect timing, and perfect pitch in this case worked flawlessly, forcing the Chamber to defend an already controversial and damaging position. Gawker called it “something of a cerebral sommersault.” Just two weeks ago Apple, as well as a number of energy companies ended their relationship with the powerful lobby over its stance.

Coverage of the stunt now sits right along side, and often within (see Marketwatch.com’s update) stories about the Chamber’s membership exodus.

Video of the fake press conference became available this evening: