Konami Digital Entertainment named L.A./New York/San Fran agency Bender/Helper Impact as its North American PR AOR.
This isn’t the first time the two parties have worked together. Bender/Helper, which has developed a specialty in the gaming sector, also represented Konami in North America from 1997 to 2011, helping to promote classics like Metal Gear Solid and DanceDanceRevolution.
The new signing came right after Konami announced a new president, and the agency will work to increase awareness of new and forthcoming sequels to those very classics: Metal Gear Solid V: Ground Zeroes, Castlevania: Lords of Shadow 2, DanceDanceRevolution: Classroom Edition, etc.
While we’re slightly disappointed to see no new Contra titles on the list, we do appreciate the impossibility of improving upon perfection.