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Tom Cruise changed up his PR representation this week, firing Paul Bloch and Arnold Robinson at Rogers & Cowan and replacing them with 42 West’s Amanda Lundberg.

Lumberg personally represents MGM CEO Mary Parent, Deadline Hollywood reports.

Rogers & Cowan had issued a statement in September 2008 to maintain Cruise was a client and hadn’t reverted back to his sister, Lee Anne DeVette, who repped him during 2004 – the year of his Oprah couch fiasco.

Losing Cruise is certainly a big hit for IPG-owned Rogers & Cowan. The agency said via a statement, “Rogers & Cowan and Tom Cruise remain friends and we wish him well in all his future endeavors.”