It’s apparent that things move a lot quicker in the media these days, but according to one PR executive, things should move equally as fast when tying a social media campaign to direct sales.
In a blog post, B.L. Ochman, managing director of emerging media for Proof Integrated Communications, the digital marketing arm of Burson-Marsteller, said the recent YouTube update to the Old Spice “The Man Your Man Could Smell Like” campaign “reeks,” because “it has no follow-up” and hasn’t driven sales.
“…you can’t eat, or pay bills with awareness. You gotta sell product,” she wrote. As many have pointed out to PRNewser, here are a few areas where Ochman is wrong.