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Posts Tagged ‘BackBay Communications’

Spin the Agencies of Record

The Ladies Professional Golf Association (LPGA) has chosen Buffalo Communications for a PR campaign that will promote the organization in non-golf-related media. The program will highlight the players as moms, philanthropists, young stars, and other categories. The organization has announced five new tournaments for 2012.

Clothing retailer Gap Inc. is looking for a PR firm, The Holmes Report says. The search is coming out of the company’s San Francisco headquarters and involves a number of firms, the outlet reports. The company has had a number of marketing and branding issues over the past couple of years, including the infamous logo-gate.

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Spin the Agencies of Record

Spotify has chosen Grayling for awareness building work in Germany, Austria, and Switzerland, Holmes Report says. Though Spotify has not yet launched in these markets, it already faces competition from Simfy, another music service.

FCC Environmental, a waste oil collection and processing company, has chosen Sawmill Marketing Public Relations for a campaign introducing FCC’s first sustainable motor oil recycling facility. Work will include community relations, message development, and crisis planning.

RPR Public Relations has added three clients to its roster: Neat Containers, a plastic storage system manufacturer; aGREATER.US, a website focused on legislative ideas; and TomiTag, a QR code jewelry company launching next month.

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Spin the Agencies of Record

Hood River Distillers has chosen French/West/Vaughan as digital and design AOR for four of its brands: Pendleton Whisky, Yazi Ginger Vodka, ULLR Nordic Libation, and Broker’s Gin. The brands will have “new looks” this summer, the press release announces.

Tech firm Catapult PR-IR is now AOR for Gorilla Logic, a software company. The firm will perform ongoing PR for the company and help with the launch of FoneMonkey 5, an open source testing tool for iPhone and iPad apps.

The State University of New York’s Old Westbury campus has chosen The Morris + King Company for the 10th Annual Summer Polo Match and Lawn Party, taking place next Sunday.

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Roll Call: Edelman Announces New Digital Leadership, and More

Kevin King

Kevin King has been named Edelman‘s global digital practice chair, with David Armano assuming the rule of EVP of global innovation and integration, and Steve Rubel appointed to EVP of global strategy and insights. The latter two positions are newly-created. Michael Slaby was the previous digital practice chair. He has signed on to help President Obama with his reelection campaign. According to the firm, digital accounts for 11 percent of Edelman’s revenue, and the practice has 350 employees globally.

King was previously MD, serving as a digital lead for some Edelman clients. Armano was previously SVP of Edelman Digital and writes the Logic + Emotion blog. And Rubel was SVP and director of digital insights for Edelman Digital. He also authors a blog and a column in Ad Age.

Fleishman-Hillard has added two execs to its Chicago office. Brett McCall joins as SVP, executive creative director, and partner in the emerging media practice. And Darrell Jursa joins as an SVP in that practice. Both are newly created positions. McCall was previously chief creative officer at Worksong, a firm he co-founded in 2009 and has served as a VP of Edelman’s Matter division. And Jursa was previously a VP of emerging media t Dig Communications.

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