The Ladies Professional Golf Association (LPGA) has chosen Buffalo Communications for a PR campaign that will promote the organization in non-golf-related media. The program will highlight the players as moms, philanthropists, young stars, and other categories. The organization has announced five new tournaments for 2012.
Clothing retailer Gap Inc. is looking for a PR firm, The Holmes Report says. The search is coming out of the company’s San Francisco headquarters and involves a number of firms, the outlet reports. The company has had a number of marketing and branding issues over the past couple of years, including the infamous logo-gate.