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Posts Tagged ‘bad ideas’

White Chocolate Peppermint Pringles Are Real, and They’re (Probably Not) Spectacular!

White Chocolate Peppermint PringlesToday in Weird Product Launch News, we’d like to pose a rhetorical question: If you were asked to design a new Pringles flavor, what would you choose? Another question: does anyone really eat Pringles in the first place?

Apparently a lot of people do, but for some reason the chip-happy Kellogg Company felt the need to shake things up a bit. After what must have been a very strange series of market research sessions, the company debuted three new Pringles flavors: Pumpkin Pie Spice, Cinnamon and Sugar, and White Chocolate Peppermint.

The first two don’t sound too bad, but we really can’t get over the third. Sounds like a candy cane, a potato and a Godiva gift basket fell into the deep fryer together.

Well, someone will buy this monstrous meeting of sweet and savory. A few of those unlucky souls might even eat the chips in question (shudder).

Our question: how to sell it? What kind of marketing spin can one put on a product this strange?

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Lights-Out Dining Venture Trips, Falls Flat

Every fine restaurant needs a little mood lighting, but how would you like to eat in total darkness? No? Didn’t think so, but somebody in the industry felt like it was a brilliant idea.

Fussy New Yorkers love some high-concept dining—our restaurant industry is notoriously brutal, and if a new Manhattan kitchen doesn’t have a great pedigree and a killer hook then it’s not likely to last a year. High-end restaurateurs don’t just sell great food, they sell an experience—for example, the recent re-branding of five-star eatery Eleven Madison Park includes card tricks, smoke-filled domes and cheese courses served in tabletop picnic baskets.

That being said, we think we can add “dining in the dark” to the long list of business ideas best kept in the board room. Midtown Manhattan’s Danse le Noir? (question mark theirs!) claims to free diners from their “inhibitions” and “awaken” their senses by empowering them to “completely re-evaluate…perception[s] of taste, smell, and texture.”

Yeah, OK. But the food fanatics at Eater make short work of that idea in a hilarious blog post describing dinner at Danse as “the worst experience I’ve ever had in a restaurant.” One editor writes that “I’ve never come so close to having a panic attack in my entire life.” More, please!

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