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Posts Tagged ‘Banksy’

11 PR Lessons We Learned from Banksy

Didn’t see this one coming, did you?

If you’re a big media hound, then you’ve been up to your eyeballs in Banksy this month—and given his ability to dominate headlines with PR stunts, we felt compelled to comment.

Love him? Hate him? Sick of hearing about him? Whatever your opinion, you have to admit he’s a brilliant self-promoter. Here are eleven lessons we took from his wildly successful monthlong “Better Out Than In” campaign:

1. Don’t be too obvious. Tease your audience.

While Banksy did establish an Instagram account, a Twitter feed and a website just for the campaign, he didn’t coordinate any announcements with major outlets or saturate social media before the event began. He simply told fans on his site via blog post and audio guide that his New York “residency” would last the entire month of October.

banksy1

Most of our clients don’t have Banksy’s name recognition, but the point stands: no one likes to be barraged with promo messages. They prefer to “discover” your stuff on their own.

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Uptown Boy: Banksy’s Artwork Makes Cameo on Manhattan’s Upper West Side

Banksy UWS1Banksy’s art appeared on a wall outside retailer DSW at Broadway and 79th Street on Sunday, as the stealthy British artist whose painted stencils caused a media phenomenon headed uptown. Entitled Hammer Boy, the work drew a large crowd of spectators, eagerly snapping photos.

Our Banksy art sighting was purely by coincidence. We read about his New York escapades, but hadn’t actively followed his website where he posts daily entries. We were out for a stroll after seeing New York Historical Society’s exhibit, the Armory show, which also caused a stir–in 1913.

As we were taking photos of the boy with the sledgehammer, another onlooker placed a Time Magazine with a cover story of New York Mayor Michael Bloomberg below him. That gave the impression that the boy was about to hammer the Mayor — for recent anti-Banksy comments.

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The Simpsons and Banksy Take on Outsourcing

The Simpsons is getting some extra press for the second week in a row. Last week the buzz was around Facebook CEO Mark Zuckerberg‘s cameo on the show. This week, it’s an intro by British street artists Banksy that takes on outsourcing.

Supposedly Banksy was inspired by reports that much of the animation for The Simpson’s is outsourced to South Korea.

“This is what you get when you outsource,” The Simpsons executive producer Al Jean joked to BBC News.