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Posts Tagged ‘Beckerman’

At Beckerman, It’s Best If You Drink Water

Keith Zakheim, president of Beckerman, will fire your ass if you drink up all the milk and don’t make proper arrangements to get a new container put in the fridge before he arrives in the office the following morning. Seriously, he got to the office yesterday and there wasn’t enough milk for his coffee and he was pissed off! His staff has been warned before, so he doesn’t understand why folks can’t just replace the gosh darn milk!

How do I know all this? Zakheim sent an email to his staff telling them his tale of woe. And that email ended up in the Gawker inbox, probably sent by the person Zakheim describes as, “either incredibly lazy, obnoxiously selfish or woefully devoid of intelligence – 3 traits that are consistent with the profile of FORMER Beckerman employees.”

He’s beseeching that person, “PLEASE don’t test me” or you will be fired. Like fired like Kristin Wiig was in Bridesmaids (click to the 10-minute mark). Once that person is fired, if you would like to pursue a career at Beckerman, click here for info.

Update: This story is getting picked up by media around the world.

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Spin the Agencies of Record

Kate Moss in Topshop

Topshop has hired Zapwater Communications for PR, marketing, social media, and events work tied to the September opening of the retailer’s Chicago store. David Zapata, president of Zapwater, said the fees for the account are “sizeable” with more than six staffers doing the work. [via PRWeek]

The Snoring Center, which specializes in treatment for snoring and sleep apnea has chosen Hill & Knowlton for both traditional and social media PR work. The firm’s L.A. and N.Y. offices will work on the account.

Beckerman has added six clients to its real estate practice: ABS Partners, a NYC brokerage and consulting firm; Avidan Management, a family-owned New Jersey real estate company; Centaur Properties, which acquires and rebrands property; Claremont Companies, a development and construction business; First Potomac Realty Trust, a real estate investment trust; and Hollister Construction Services, a general contractor.

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Roll Call: Edelman, Citizens For Humanity, KBS&P, and More

Jennifer Thompson has joined Edelman‘s Chicago office as SVP of the crisis and issues practice. She’ll be working on crisis strategy and with multinational clients on reputation management plans and crisis response. Previously, she was MD in the international operations segment of Oshkosh Corporation, handling, among other things, government relations activities in Asia Pacific while she was based in Beijing.

Marina Morrison-Keiler has joined denim label Citizens for Humanity’s Goldsign brand as director of PR and marketing managing brand strategy, media relations, VIP services, and events. Previously she was West Coast director for Wetherly Fashion Group. [Via PRCouture]

David Vermillion has been appointed public affairs market leader and deputy public affairs practice head at Burson-Marsteller. Most recently, he was EVP and NY public affairs practice leader at Edelman. While at Edelman, he worked on a variety of issues with a variety of clients including Off-Track Betting in New York during its Chapter 9 restructuring.

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Roll Call: Microsoft, Alcoa, Lane PR, and More

Microsoft has a new SVP of consumer channels and the Central Marketing Group: Chris Capossela. Capossela replaces Mich Mathews, who announced last week that she would be stepping down. Capossela was previously the SVP of the Office division, which houses Office, SharePoint, and other product lines. In this role, he also oversaw the launches of Office 2007 and 2010. [via TechCrunch]

Dina Shapiro has been named director of marcomms and branding at Alcoa. She will lead marketing strategy across the country and around the world. She was most recently the SVP of brand strategy at Citibank. Shapiro has 18 years of marketing experience including work with advertising firms JWT and BBDO.

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Summer Fridays Get the Axe

summer friday.jpg With Labor Day on the horizon, The Record (New Jersey) took a look back at the loss of Summer Fridays at PR firms in its local area.

Many firms either offered staff the early Friday leave on a rotating basis, or did away with the practice all together. The change is an effort to provide optimum client service, ensuring that someone is in the office to answer a client’s call, even if the phone rings at 4:59 on Friday afternoon. “I can’t allow clients to see any sort of slowdown in that,” said Glen Turvey, president of T2 Public Relations.

Other firms mentioned in the story includes MWW Group, which allows staff members to leave early as long as they make up the time; Beckerman, which says its staff members skip lunch in order to leave early; and Caryl Communications, which extended its 30-minute early leave from the summers to all four seasons.