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Posts Tagged ‘Bob Pickard’

B-M Launches Global Energy Practice

Burson-Marsteller has launched a global energy practice, pulling from the expertise of 100 of the firm’s international consultants.

Using oil issues in the Gulf of Mexico and the nuclear energy issues in Japan as examples, worldwide CEO Mark Penn said in a statement, “With energy demand anticipated to rise 40% in the coming decades and energy challenges becoming more extreme, strategic communications will be even more vital to success.”

The practice will be led out of B-M’s Beijing office. Leadership for the practice will include Bob Pickard in Asia Pacific, Mike Lake in North America, Ramiro Prudencio in Latin America, Bill Royce in Europe, and Stephen Worsley in the Middle East.

B-M launched a new tech practice, North of Nine, a couple of weeks ago.

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Burson-Marsteller Hires Bob Pickard to Lead Asia-Pacific Offices

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Burson-Marsteller announced over the weekend that Bob Pickard will join the firm as CEO of the Asia-Pacific division, reporting directly to global CEO Mark Penn. He was President of Edelman North Asia, in charge of Korea and Japan.

Beginning February 1, Pickard will lead BM’s 19-office, 500+ employee operation spread over seven countries, as well as its 11 smaller affiliate offices spread across eight countries in the region.

Pickard replaces Simon Pangrazio, a 14-year veteran of Burson. According to LinkedIn, he held leadership titles in BM’s Melbourne, Singapore, Tokyo, Beijing and Hong Kong offices, and became CEO two years ago.

RELATED: Former MS&L CEO Mark Hass Named President, Edelman China