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Posts Tagged ‘Bob Pickard’

Top Global Trends in PR Today

We all know that December means more year-end trend prediction listicles; just yesterday our friends at JSH&A sent us an infographic summarizing their social media marketing trends for 2015.

But what about the PR industry at large? Here’s an interesting slideshare in which Bob Pickard — Edelman/Burson-Marsteller veteran and current chairman of the Asia-Pacific region for Huntsworth plc — explains the new and changing PR model to an international audience at a Kia Motors conference in Seoul:

In summary, Pickard notes that today’s media landscape is faster, more flexible and less reliable than ever before — which makes PR’s work both more important and more challenging. Don’t think anyone will disagree on that point.

Our favorite quote is “media are bombarded with story ideas and need content that’s ready-to-roll”…content like this slideshow, for instance.

Here’s another great one from former Huntsworth chief Lord Chadlington: “Thinking — staying abreast of how to think — is what clients pay us to do.”

What do we think of Pickard’s summary? Anything to add? (And follow him on Twitter if you don’t already.)

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B-M Launches Global Energy Practice

Burson-Marsteller has launched a global energy practice, pulling from the expertise of 100 of the firm’s international consultants.

Using oil issues in the Gulf of Mexico and the nuclear energy issues in Japan as examples, worldwide CEO Mark Penn said in a statement, “With energy demand anticipated to rise 40% in the coming decades and energy challenges becoming more extreme, strategic communications will be even more vital to success.”

The practice will be led out of B-M’s Beijing office. Leadership for the practice will include Bob Pickard in Asia Pacific, Mike Lake in North America, Ramiro Prudencio in Latin America, Bill Royce in Europe, and Stephen Worsley in the Middle East.

B-M launched a new tech practice, North of Nine, a couple of weeks ago.

Burson-Marsteller Hires Bob Pickard to Lead Asia-Pacific Offices


Burson-Marsteller announced over the weekend that Bob Pickard will join the firm as CEO of the Asia-Pacific division, reporting directly to global CEO Mark Penn. He was President of Edelman North Asia, in charge of Korea and Japan.

Beginning February 1, Pickard will lead BM’s 19-office, 500+ employee operation spread over seven countries, as well as its 11 smaller affiliate offices spread across eight countries in the region.

Pickard replaces Simon Pangrazio, a 14-year veteran of Burson. According to LinkedIn, he held leadership titles in BM’s Melbourne, Singapore, Tokyo, Beijing and Hong Kong offices, and became CEO two years ago.

RELATED: Former MS&L CEO Mark Hass Named President, Edelman China