President Barack Obama has been even more public facing than usual lately, with appearances ranging from the “Tonight Show with Jay Leno” to ESPN. But is it working? That is the question asked by Advertising Age‘s Michael Bush in a feature story this week.
The aggressive campaign is aimed at “making the president more human, as he communicates directly with those outside the Beltway, who most likely aren’t nightly viewers of Bill O’Reilly or Rachel Maddow,” wrote Bush.
“It’s a bold decision to challenge the idea of overexposure, but I think it’s the right decision. So far it seems to have paid off,” Bob Shrum, current Edelman adviser and former John Kerry campaign consultant told Bush. What do you think? Has the President’s media blitz helped or hurted his efforts to sell the stimulus plan and his overall agenda?