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Posts Tagged ‘Brandweek’

Michael Wolff on New ‘Adweek’: ‘We’re Not Re-Writing Press Releases Anymore’

Today is the big day. Say good-bye to Mediaweek and Brandweek. Those publications have been rolled up into Adweek, which today released its re-designed print and digital formats. For those PR professionals that are looking for a “friendly” trade publication relationship, be sure to proceed with caution.

Adweek Media editorial director Michael Wolff told PaidContent:

Let’s put it this way, we’re not re-writing press releases anymore…We’re not a mouthpiece for the industry any longer…The trade industry model is no longer relevant. If we are anything, we are a ‘business vertical.’ For us, value and relevance means insight and good storytelling.

The comments should come as no surprise to those who have kept up with Adweek recently. Read more

Mediabistro Course

Presentation Writing: Design and Delivery

Presentation Writing: Design and DeliveryLearn how to use storytelling techniques and visual content to create and deliver successful pitches and presentations! Starting August 6, Amanda Pacitti, the manager of learning at Time Inc., will teach you the best practices for presentations, from using software like Prezi and Powerpoint, to writing your script, and using images, audio, and video to drive your points. Register now! 

Adweek.com Redesign to Include ‘Brandweek’ and ‘Mediaweek’ Content

Brandweek and Mediaweek have published their final print issues and will be folded into Adweek starting next week. In addition, a redesigned Adweek.com will include content from the two now-defunct publications over the coming weeks.

The three magazines have been published for about a decade; the merger had been announced in February. Layoffs are expected and some senior staff members have already departed.

Read more