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Posts Tagged ‘Brandweek’

Michael Wolff on New ‘Adweek’: ‘We’re Not Re-Writing Press Releases Anymore’

Today is the big day. Say good-bye to Mediaweek and Brandweek. Those publications have been rolled up into Adweek, which today released its re-designed print and digital formats. For those PR professionals that are looking for a “friendly” trade publication relationship, be sure to proceed with caution.

Adweek Media editorial director Michael Wolff told PaidContent:

Let’s put it this way, we’re not re-writing press releases anymore…We’re not a mouthpiece for the industry any longer…The trade industry model is no longer relevant. If we are anything, we are a ‘business vertical.’ For us, value and relevance means insight and good storytelling.

The comments should come as no surprise to those who have kept up with Adweek recently. Read more

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Adweek.com Redesign to Include ‘Brandweek’ and ‘Mediaweek’ Content

Brandweek and Mediaweek have published their final print issues and will be folded into Adweek starting next week. In addition, a redesigned Adweek.com will include content from the two now-defunct publications over the coming weeks.

The three magazines have been published for about a decade; the merger had been announced in February. Layoffs are expected and some senior staff members have already departed.

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