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Posts Tagged ‘Breaking News’

Understanding 5 Types of Reporters (and How to Work with Them)

reporters

This edition of ‘5 Things,’ like many others, was inspired by a lunch we had recently with a few PR colleagues. It all started with a simple question and some half-assed Caesar salad concoction.

What is the difference between a journalist and a reporter? 

Much like a cop and a detective, a football player and linebacker, or even a career PR agency rat and an alcoholic, one is simply a more detailed iteration of the other.

The journalism category includes many jobs, and a reporter is someone who writes stories for a living but doesn’t necessarily how to master the other needs of the news industry (e.g., editing, production, publishing, anchoring). Now that we see the difference, here are 5 types of reporters and how to work with them.

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5 Pitfalls to Avoid While Newsjacking

waffle-house-belgium-twitterAnyone remember this famous tweet? It happened during Team USA’s run in the World Cup. As you can tell, Waffle House got a little notoriety from that soccer success as well. This act of genius, according to a term coined by the great David Meerman Scott, falls into the “Newsjacking” category.

It has become a social media phenomenon that brands and people alike try to leverage for their benefit…with varying degrees of success.

To summarize, newsjacking is seeing a runaway story or a widely followed trend, riding on its coat-tails in the name of ‘brand awareness,’ and subtly exploiting that story or trend hoping to score exposure. It’s like photobombing an online conversation, and it works well if done properly. Then again, if it doesn’t, your brand will suffer.

Here is the latest 5 things list for your edification…

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How Little America Cares About War in Iraq as Seen on LIVE with Kelly & Michael

kelly michael uptonICYMI: Kate Upton is easy on the eyes. At least, that’s what the cool kids say. I’m married so my eyes were removed years ago (Hey baby).

Anyhow, Upton provides a ratings spike to most shows as you can imagine.

Such was the case for LIVE with Kelly & Michael. Kelly Ripa is one of her 18 annual vacations, so the ABC network show decided to have Upton co-host with the recent Hall-of-Fame inductee Michael Strahan.

There they are: chuckling about a trip to Starbucks and visions of Upton in “flip-flops and a robe” causing a local barista to “jack up” Strahan’s cup of joe. Suddenly, ABC News interrupts with news of a presidential approval for air strikes in Iraq…again.

Twitter then bombed ABC for that painfully awkward juxtaposition.

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Reason No. 5,298 Why People Hate Local News Coverage: Breaking Into World Cup Final

worldcup.jpgViewers are a little persnickety about what they think local news should and should not cover.

Unfortunately, if you don’t please them, your ratings could suffer. They hold on to the mantra “The customer is always right” closer than a Klansman and his tighty-whities. They bicker about fashion on the anchors, general assignments for beat reporters, and meteorologists getting out of shape over heavy rain. You can’t please them all the time because they can be irrational.

And then came WENY-TV and its interruption of the World Cup final for a weather report proving why they may have a point.

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Another Word the Media Should Really Learn to Use Properly

breaking newsFor what seems like this entire year, the phrase “Breaking News” has been questioned. You may remember a certain Malaysian airline flight that disappeared without a trace. Every story that came out was “breaking news.”

A rumor was heard: breaking news. A psychic had a dream: breaking news. A news crew may have a lead: breaking news. It was the news station who cried wolf all day long. We even had a great story about MSNBC’s Chuck Todd and his blatant disregard for the inherent meaning of the phrase.

Let’s now add to that lexicon of misnomers: Exclusive. Shall we? And TMZ, we’re looking at you.

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Step Aside Family Vacations on Facebook; Move In Breaking News?!

zuckerberg funnyFor years, Facebook has been the storehouse for the personal ego. No merit of anything other than where the beautiful people spend vacation, perfect marriages of Barbie and Ken, and stupid pet tricks.

That may also be why people are just getting tired of Facebook. Until now.

According to an interesting infographic from UGM news site, Newswhip, it seems that people are sharing this thing called “the news” on Facebook more than ever. I know, right?!

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FOX News Offers a New (and Terrible) Way to Cover Presidential Press Conferences

no accurate newsAs we know in the world of media and national reporting, “Breaking News” doesn’t quite have the same authority as it used to hold in the minds of consumers. In fact, when a “Breaking News” stinger hits, many viewers just assume it will feature someone else squawking their disapproval for the administration or leading people down a rabbit hole somewhere.

Lately, the only thing sacred would be a presidential press conference. Unfettered access to the leader of our country’s every word. Every TV camera glued to his message. And then the pundits on any station can vomit at will.

Those days are gone, thanks to FOX News. We are just reporting. You get to decide…

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Breaking News Just Got Broke All Up in MSNBC’s Chuck Todd’s Behind

ron-burgandy-breaking-news

Stay Classy CNN and MSNBC.

BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.

Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.

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THIS JUST IN: A New Whenever-We-Feel-Like-It-Column

THIS JUST IN 2At PRNewser, we love the random tips and tools, listicles and ancillary research. However, we’ve noticed certain stories trending in the news recently: crap that just can’t be grouped with anything else other than, well, other crap.

We’re talking random categories that don’t quite fit into the ubiquitous “if it bleeds, it leads” category:

1. The sundry “touchy-feely” story: You know, the “Hometown Heroes” geared for pets that need a home, volunteers who are the backbone of a community, or the random denizen who is so awesome that he or she deserves a story. And no, we’re not talking Neetzan Zimmerman‘s beat.

2. The ancillary “we don’t have a place for this so we’ll end the broadcast with it” story: We like these because they allow our favorite TV broadcasters to show a human side. They laugh; they wax emotional; they whisper “Pulitzer…”

3. The multitudinous “it’s time for sweeps so we are breaking out the greatest hits” story: The investigative reporters begin drooling, the assignment desk editors go on high alert, and the news directors break out in a cold sweat. Good times indeed.

And then, there’s the “THIS JUST IN” story. You know what we’re talking about, anonymous tippers: breaking not-so-sure-if-we-should-care news belongs here. Stay tuned.

We now return to your regularly scheduled program.

Revolving Door: More News Corp., Casey Anthony News

Casey Anthony at her sentencing hearing. Photo: Joe Burbank/Pool

Developments about the News Corp. phone-hacking scandal seem to roll in by the minute. Besides this morning’s news that they’ve hired Edelman, there’s now word that the F.B.I. is opening an inquiry into possible phone-hackings of 9/11 victims. And News International is said to be planning to run full-page apology ads in a number of U.K. newspapers.

Speaking of ongoing news, with Casey Anthony being released from prison on Sunday, HLN is planning more than 19 hours of Anthony coverage this weekend. (Remember, there are only about 48 hours in a weekend.) Many of those hours will be anchored by Nancy Grace. So if you were even thinking about pitching a story to HLN this weekend, choose another station.

Click through for more of the latest developments in the media world.

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