In case you missed the tweets (@PRNewser!), I moderated an interview this morning with Patch EIC Brian Farnham called “Building Hyperlocal at Scale.” Patch is a resource for hyperlocal news that launched in 2007 and now spreads across 800 towns in 18 states and D.C. According to the recent Vocus State of the Media 2011 report, of the 724 online outlets launched last year, all but 36 of them were Patch sites.
Reaching audiences at the hyperlocal level has become a goal for outlets and content providers including Examiner.com, Yahoo, editors and execs in the San Francisco area, and others. As part of New York’s Social Media Week, we discussed hyperlocal media broadly and Patch’s work over the past couple of years specifically. After the jump, a few takeaways for the PR industry to consider.