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Posts Tagged ‘Brian Halligan’

HubSpot CEO Supports Naps During Working Hours

Source: HubSpotHubSpot, a well-regarded marketing SaaS, has a novel CEO. In fact, he enjoys the occasional epiphany during working hours, but only after a brisk catnapThe New York Times shared a cup of java with HubSpot CEO Brian Halligan, whom has his own couch with reserved snooze time.

The interview cites findings from the software giant’s own study about this theory. Conclusions were the following:

  • Subjects who napped dramatically outperformed non-nappers.
  • The best time to nap is between 1 and 3 p.m., when the body desires sleep most.
  • The ideal length for a workplace nap is 30 minutes or fewer, which ensures you won’t fall into deeper stages of sleep and wake up with the loopy feeling scientists call “sleep inertia.”

Question: Would this fly in today’s PR or just fly in the face of it? 

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The PR Industry’s Biggest Deadheads

marketing lessons from the dead.jpg

Marketing strategist David Meerman Scott and Hubspot CEO Brian Halligan just released their new book, “Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History.”

The authors provided PRNewser with an exclusive excerpt from the book, which we’ve posted after the jump.

Also, to coincide with the release, we thought it would be fun to compile a list of the PR industry’s biggest Deadheads. This list is according to our 100% un-scientific ranking system.

Click through to get the full story.

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