HubSpot, a well-regarded marketing SaaS, has a novel CEO. In fact, he enjoys the occasional epiphany during working hours, but only after a brisk catnap. The New York Times shared a cup of java with HubSpot CEO Brian Halligan, whom has his own couch with reserved snooze time.
The interview cites findings from the software giant’s own study about this theory. Conclusions were the following:
- Subjects who napped dramatically outperformed non-nappers.
- The best time to nap is between 1 and 3 p.m., when the body desires sleep most.
- The ideal length for a workplace nap is 30 minutes or fewer, which ensures you won’t fall into deeper stages of sleep and wake up with the loopy feeling scientists call “sleep inertia.”
Question: Would this fly in today’s PR or just fly in the face of it?