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Posts Tagged ‘British Airways’

Clever UK Stunt Mocks British Airways ‘Magic of Flying’ Billboard

You’ve seen British Airways‘ “Magic of Flying” #lookup billboard in London, right? You know, the one where the kid magically points at each flight as it passes overhead? Here’s your refresher:

Thanks to Rich Leigh of PR Examples, we can now bring you the latest example of “I stole your meme” marketing via Powwownow. This Brit company, which provides a “Free Conference Calling Service for Business People with More Money Than Sense”, jumped on the meme just in time with the help of its AOR Branded3, which apparently plans to mount this ad in Piccadilly:

powwownow-billboard

Saucy (or whatever phrase you guys use now)!

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Was This the First Time a Customer Purchased a Tweet to Call Out a Brand?

Looks like we already have this week’s biggest PR fail: a traveler was so upset about British Airways losing his luggage that he paid to promote a tweet to all the brand’s followers letting them know how unpleasant his experience had been.

“Don’t fly @BritishAirways. Their customer service is horrendous.”

This is an unprecedented story, so it quickly spread across the web via Mashable and inspired CNN to interview disgruntled customer Hasan Syed, who started getting attention several hours before BA’s customer service reps even responded.

Pretty much every media outlet around has already run this story today because it is amazing, but we have to ask: will it change the way customer service works on social?

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Olympics Ads Boost Brand Perceptions for BP and Others

A recent survey conducted by YouGov BrandIndex in order to gauge the public’s perceptions of Olympics advertisers may prove that the coveted ad slots and expensive sponsorships are worthy investments, especially for certain brands with PR problems.

According to Ad Age, surveyors posed the same question for each brand: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” YouGov then derived scores ranging from 100 to -100 by subtracting negative feedback from positive (For instance, a score of zero means a brand received equal parts positive and negative feedback).

Oil company and international pariah BP, whose public image has soured since the 2010 Deepwater Horizon spill in the Gulf Of Mexico, reportedly saw its score jump from a negative 5.9 in the week prior to the Olympics to a positive 2.6 during the first week of the games thanks to ads like this one. Only Visa, which, according to YouGov, spent $100 million to be a “Worldwide Olympic Partner”, saw its brand perception rise more during the same time period. Ted Marzilli, global managing director for YouGov’s BrandIndex service, told Ad Age, “We have seen the recovery with BP over the last year and a half…but I think its association with the Olympics is showing benefits.”

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Huntsworth Purchases Atomic PR, Adds British Airways to Roster

Huntsworth, the U.K.-based PR and healthcare consultancy whose firms include Grayling, Huntsworth Health, Red, and Citigate, has added Atomic PR to its list of agencies. The move expands Huntsworth’s North American presence.

The acquisition, for $13.3 million in cash according to Reuters, accompanied the business’ preliminary results for the year ending December 31, 2010. Hunstworth reported an 11.1 percent increase in revenue to £173.6 million (about $286.14 million, based on today’s conversion rates) and pre-tax profit of £26.7 million (about $43.4 million).

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