MDC Partners and Allison & Partners have released the findings from their first C-Factors Index survey, which polled C-suite and other senior executives about the impact that creativity is having on business and other aspects of the world around them. According to the results, 98 percent of those polled believe that creativity is “critical to economic success.” Seventy-three percent think we’re in an “imagination” economy.

The study was conducted by Noesis, which received 200 completed surveys from execs falling into categories like principal, partner/owner, president, and CEO.

The findings also show that 80 percent of these execs believe that business leaders must support and encourage creativity for this sort of thinking and activity to continue.

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