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Coast Guard Admiral Thad Allen, the national incident commander for the massive BP Gulf Coast oil leak, will begin daily media briefings today.

“The idea is to give the government’s response a reassuring, authoritative face. The new plan is designed to send a clearer signal of control than was possible when various Cabinet secretaries were serving as the spokesperson du jour, or when rotating government officials were appearing next to BP executives,” Politico’s Mike Allen reports.

Meanwhile, the White House dispatched Carol Browner, director of the White House Office of Energy and Climate Change Policy, to appear on the national morning shows today. Video of Browner’s “Good Morning America” interview after the jump.

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