Sun Country Foods is about to launch a campaign to introduce the many benefits of Kretschmer Wheat Germ to a new generation of consumers. 360 Public Relations in Boston has been selected to handle PR and Facebook development for the Kretschmer brand. Kretschmer, founded more than 75 years ago, is the largest producer of wheat germ in the U.S.

“The team at 360PR immediately understood the opportunity for Kretschmer and has delivered valuable insights and an actionable road map to connect consumers with our brand story, through both mass and social media,” said Sun Country Foods President and CEO Roy Lubetkin.

Unilever has chosen BBH to handle its hefty Dove Men+Care assignment, which will be handled by the Publicis Groupe agency’s London and New York offices. BBH is internationally known for its work with Axe, another Unilever personal-care brand, but has never worked with Dove, which has been primarily handled by Ogilvy. Read more