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Posts Tagged ‘Cartoon Network’

Cartoon Network Launches Anti-Bullying Campaign That Reaches Adults and Children

The Cartoon Network has launched an anti-bullying campaign, “I Speak Up,” that coincides with the network’s Speak Up Week, taking place between September 29 and October 3. For the “I Speak Up” portion of the campaign, the Cartoon Network has gotten participation from Attorney General Eric Holder and Secretary of Education Arne Duncan. They’re also asking for help from all of us.

The network wants the public to submit videos with the hashtag #ISpeakUp that encourages others to pay attention and participate as well. Submissions to the campaign’s website that are selected by the network will become a part of clips that appear on TV and online.

In addition to AG Holder and Secretary Duncan, notable names including Robin Meade from HLN Morning ExpressAmerica’s Got Talent‘s Howie Mandel, and CNN’s Anderson Cooper are also participating.

This lineup of supporters is impressive. But just as important is the outreach that the network is doing to parents and educators.

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Social Media Brings Bullying Issue to the Forefront

The power of social media to bring about change has been made evident once again with recent campaigns for the upcoming Weinstein Company documentary film Bully, which has spurred an online petition to the Motion Picture Association of America, a Twitter campaign and more than 400,000 views of the film’s trailer on YouTube.

The feature film is set to be released March 30. However, the film has an R rating for language. Change.org and a high school student have gathered more than 200,000 signatures on an online petition to the Motion Picture Association of America urging it to lower its rating to PG-13 so it can be seen by its target audience – older children and teens.

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CNN, ‘People,’ and Cartoon Network Partner for Anti-Bullying Initiative

CNN’s Anderson Cooper will host a one-hour town hall special on Friday, October 8 titled Bullying: No Escape; an AC 360 Special report with People Magazine and Cartoon Network that will tackle the issue of bullying in America. Among the guests scheduled to appear are American Idol finalist Crystal Bowersox and TV psychologist Dr. Phil McGraw.

Leading up to the special report, Anderson Cooper 360° and People Magazine will air a week-long report on bullying. Anderson Cooper has dealt with the subject in previous reports.

The initiative coincides with Bullying Prevention Month. CNN will also air a series “Back to School=Back to Bullies” on American Morning, with a special segment for the series on HLN, CNN Student News, and CNN.com/Bullying. People Magazine will dedicate a special package on the subject in the October 18 issue.

And Cartoon Network, has announced a long-term commitment through the “Stop Bullying: Speak Up” initiative launching Monday, October 4 in partnership with the Boys & Girls Club of America, The Anti-Defamation League, The U.S. Department of Education’s Office of Safe and Drug-Free Schools, and the U.S. Department of Health and Human Services “Stop Bullying Now” campaign. The network will provide an online resources for parents.