We have consciously uncoupled ourselves from your opinion
Today in That’s Encouraging news: despite what might seem like evidence to the contrary, the public at large cares not a whit for the opinions of whatever celebrity might happen to endorse your client’s products.
According to a survey conducted by “industrial-strength Word Press hosting platform” WP Engine that involved 1,000 Americans “indicative of the entire nation”(?), consumers want content straight from the client–not the client’s big-name spokesperson.
The most important number:
- 96% of participants don’t want to read celebrities blogging about products
The other findings, however, are a bit more surprising…