Posts Tagged ‘celebrities’
Here’s an interesting case study in crowdsourced social media branding: Weight Watchers, which faced some PR challenges when its spokeswoman Jessica Simpson got pregnant in the middle of her contract, found its newest celebrity backer via Twitter search!
The company’s social media team noticed that comedienne Ana Gasteyer had been tweeting about her weight loss experience and brought her feed to executives’ attention. They quickly moved in to secure her as a spokesperson — and now she’s created a series of TV and online ads set to debut this month. We can see why they’d be interested after reading tweets like these:
— Ana Gasteyer (@AnaGasteyer) January 12, 2013
Hey @weightwatchers I binged on Children’s Gummy Vites can it be my cheat day?
— Ana Gasteyer (@AnaGasteyer) December 10, 2012
Good public relations experts are able to adjust to breaking bad news, provide damage control on all media fronts, advise their clients, and take control of the narrative so that it works in their favor.
Great public relations experts are able to see disasters before they even happen and take the necessary steps to make sure bad behaviors and press never materialize.
And so, as PR industry junkies, we wonder why almost all young pop stars seem to alienate their fans, the press and the public at large when they grow up—which is something not even millions of dollars can prevent. Yes, we’re talking about Justin Bieber, 19, who has both the access and resources to consult with the best and brightest experts in the industry.
Today in Awkward (sort of) Press Releases News, the communications team at Buckingham Palace confirmed that we will, indeed, meet little Prince William Junior (or Juniorette) in approximately nine months: Duchess of Cambridge Kate Middleton is pregnant.
We’re not going to conduct any in-depth analysis of this crucial world-shattering event, but we do wonder: When she agreed to marry the Prince, did Lady Catherine’s thoughts turn to the day when the Associated Press would announce her pregnancy via Twitter? Did she debate whether such a thing is classier than having one’s pregnancy announced on the cover of Life & Style magazine alongside one or more Kardashians?
…and now we return to your regularly scheduled programming. Please feel free to freak out as you see fit–we will take this Very British moment to hope that the third season of Downton Abbey is better than the second.
Lena Dunham hopes young women will heed her advice before embarking on the journey that is true womanhood by losing their virginity–their voting virginity, that is.
In her now-viral pro-Obama video, Dunham reminds newly of-age girls that their first time should be with the right guy–an amazing guy, one who “cares whether you get health insurance, and specifically, whether you get birth control”. She assures us in her believable, girl-talky tone that her first time was “amazing”, and as she went to the voting booth, “pulled back the curtain, and voted for Barack Obama“, she knew she had crossed a line in the sand, transforming from a blushing girl to an empowered woman.
A clever double entendre–but not everyone is amused.
Wow, is it really time to vote again? (Just kidding, we’ve already voted in two primaries this year.)
But what is it with celebrities and voting? Seems like every two or four years we get a new lineup of familiar faces trying to convince us that participating in representative democracy is cool or something.
This year, a few big names showed up to rep a group that couldn’t come up with a better name than “Vote 4 Stuff”: the lineup includes Selena Gomez (whose boyfriend can’t vote because he’s Canadian), Leonardo DiCaprio (who really cares about the Earth), Jonah Hill (who may be trying just a little too hard here) and Tobey Macguire (who was easily the best Spider-Man, sorry Andrew Garfield):