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Posts Tagged ‘Chad Latz’

Year in Review: Agency Trends

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This year was all about digital, digital, digital. Agencies big and small expanded, re-branded, and staffed up to meet client demand, while also performing triage on their traditional business. A number agencies made deep staff cuts, while some closed altogether. Journalists fled crumbling mastheads to join the PR world. Flat became the new growth for those reporting earnings.

Here are a few posts remembering the year that was in public relations agency trends…

Firms create and name their digital divisions:

Levine opens LCO 2.0, Morris + King opens SeisMK; Ogilvy PR calls theirs 360° Digital Influence.

Big hires, mostly in digital:

David Patton leaves WSJ for WagEd’s Studio D; Stephanie Agresta gets a big bump at Porter Novelli; Chad Latz joins Cohn & Wolfe; Ogilvy adds several; Marian Salzman re-joins EuroRSCG; Cristina Lawrence leaves Fleishman Hillard for Razorfish; David Armano joins Edelman.

Digi-gurus leave their jobs to start their own consultancies, including:

“PR” Sarah Evans launches Sevans Strategy; “Key Influencer” James Andrews leaves Ketchum to start Everywhere; Chris Brown leaves “America’s Most Wanted” to run his firm full time.

Flat is the new up:

Richard Edelman predicts gloom at Davos; Omnicom, MDC (with up earnings), WPP all report revenue slips; Martin Sorrell already saying 2010 will be rough; The Council of PR Firms called it.

Firms and offices closed or shrank:

The mega-firm Enfatico, created to service Dell, has layoffs; Fleishman cuts deep in hometown Kansas City office; Taylor makes cuts; Catevo closes; LP&G closes office, goes virtual; Paul Wilmot exits L.A. after less than a year.

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2010 PR Predictions: More Social Media Blunders

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For this year’s edition of PR industry predictions, we asked a number of industry executives their take on a variety of issues, including: for agency executives, will your business be up or down in 2010, and why? For all PR pros, will there be more or less acquisitions in the PR industry? And lastly, what will be the biggest PR story of 2010? As always, we opened things up to some general predictions as well.

First up is Chad Latz, President and Global Digital Media Practice Leader for Cohn & Wolfe.

On social media strategy:

Now that the zeal and unbridled enthusiasm has subsided and every corporation has their “official” social media presence, companies may finally be taking a step back and asking more strategic questions like “What do we do with these channels?” “How do we effectively manage the platforms and content? or “How are we going to prove real value to the business and to the rest of the social web?”

On “putting out fires” in the new media world:

As corporate adoption of social media continues, this year we’ll likely see more public social media blunders by big brands and marketers (2009 brought us Kraft iSnack 2.0, while Toyota and Saatchi offer two social media disasters) and a greater need for marketers and PR practitioners to hone their social media crisis preparedness and management skills. Tips include timely response to social media issues using social media channels, exercising authenticity at all costs and being true to your online communities when soliciting user-generated content.

Stay tuned for more 2010 predictions throughout the week.

Chad Latz Jumps From Ketchum To Cohn & Wolfe To Lead Digital

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Chad Latz joined Cohn & Wolfe as President, Global Digital Practice, the agency announced today. He will report directly to CEO Donna Imperato.

Latz joins Cohn & Wolfe from Ketchum where he “helped lead the integration and establishment of Ketchum Digital,” the agency said in a statement. He has worked with clients including FedEx, Kodak, Levi’s, Clorox, Geek Squad/Best Buy, Nokia, PepsiCo, Monster Worldwide, 7-Eleven and Cox Communications.

A Cohn & Wolfe spokesperson tells PRNewser Latz is replacing Paul Walker. Walker is still providing some counsel to C&W clients. He stepped down to pursue an opportunity at the University of Texas earlier this year. He had also previously taught there.