Given all the social media PR Fails you read about (like this one and this one and this one), we understand why lots of SM managers and copywriters are a little hesitant to get edgy on Facebook and Twitter.
But this is getting a little ridiculous. On Friday, Charmin posted a twitpic tie-in to the Thor 2 premier and got a little cheeky with their copy (which was totally appropriate because they use humor to sell toilet paper, people):
Yes, we see what you did there. Nice graphic too. Yet the tweet was gone almost as soon as it went up, destined to join other, far more offensive messages in the social media sewer. Why?