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Posts Tagged ‘CNN’

CNN Editor Fired for More Than 50 Acts of Plagiarism

CNN-Fail

Shia LaBeouf? Please pick up the white courtesy phone.

You think you know a network.

As PR professionals, we look up to CNN. It’s the the 800 lb. gorilla in the room–or it was before the FOX News Godzilla showed up. The network was created to broadcast something 24 hours a day. What was that thing called again? It had something to do with unbiased reporting, educated insight, and a lack of hyperbole …

NEWS! That’s right. News.

Those were the days. Now, we have exaggeration, lunacy, flat-out lying, and now plagiarism at CNN. First, it was Fareed Zakaria lifting words from a New Yorker article. He got a slap on the wrist but his reputation was seriously damaged.

This latest copying debacle is a tad more serious.

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CNN Asks Marketing Experts If the KKK Can ‘Rebrand’

CNN KKK rebrandWe don’t blame you at all.

If you had a blog, and said that one of America’s largest and “most trusted” news sources asked such a heinous question, we would have thought it was you smoking Rob Ford’s crack. Nonetheless, there’s the screen grab asking the earnest question “Can the Klan rebrand?”

In an effort to strike a chord with viewers (or strike a match and burn the network to the ground), CNN decided on a secondary story that would be fitting for a 73-year-old-bigot named Frazier Glenn Cross, a white supremacist and avowed anti-Semite, in the back of a police car, spitting, “Heil Hitler!”

And from there, we get a marketing question?! Yeah.  Read more

If You’re CNN, Which Do You Choose? The Brand or Ratings?

CNN MH370 coverageCNN‘s ratings got a boost from coverage of the missing Malaysia Airlines flight that has been called both “breathless” and “speculative.” In the process, its reputation has taken a hit.

The AP noted in mid-May — the point when CNN’s round-the-clock reporting of MH370 was hitting a fever pitch — that various shows on the news network had seen a spike in viewership. One Thursday, programming reached 588,000 viewers where they usually reach 320,000. And Anderson Cooper, who would usually have 444,000 people watching his program, was reaching numbers closer to one million.

However, YouGov BrandIndex data shows that perception of the network (and HLN) had dropped in the first three months of this year after reaching near highs at the end of 2013.

So to get those bumps in eyeballs, the network had to sacrifice a piece of the brand’s perceived quality. The question is whether it’s worth it.

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CNN Ratings Fail: HLN Calls Upon Psychic to Discuss MH370

mh370

While the mystery continues, so does the quest for ratings.

As it is with any natural disaster, foreign conflict, national-interest kidnapping, or another long-term story that has the nation engrossed in details, broadcast news finds ways to continue to keep said story as relevant as possible. And there are phases to go with this news cycle as well.

1. The Lede — This is the primary story and a recap of the news that brought America to this point.

2. Primary Stories — Take MH370. It’s the intrigue about the missing plane and the global search parties off Australia, China, India, and wherever else.

3. Secondary Stories — These are the “Well, people are still interested so let’s talk about stuff others may not care about — saaaay, the 239 people that were board.”

And now, the circus is in town and pulled up to CNN over the weekend.

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Breaking News Just Got Broke All Up in MSNBC’s Chuck Todd’s Behind

ron-burgandy-breaking-news

Stay Classy CNN and MSNBC.

BREAKING: Social media has obliterated any hope for broadcast news to break any stories before Twitter gets its talons on it. I understand the hypersensitivity of competition in broadcast news, which is why PR professionals are constantly trying to get their game up. However, lately, “breaking news” seems to be about as overstated as a Kardashian anywhere in the news.

Recently, MSNBC’s Chuck Todd took to Twitter trying to place CNN on blast for its “breaking news” terminology. And then CNN producer Vaughn Sterling returned the volley with some serious stink on it. So great.

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Derek Jeter Wants You to Pay Attention to Him One Last Time

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Oh hi.

One thing is clear this Valentine’s Day: Derek Jeter loves the attention—and so do the products he will help promote.

The New York Yankees veteran/endorsement machine’s announcement (via Facebook) that the coming season would be his last was really the beginning of what looks to be an exhausting marketing campaign that should serve as a model for future sports stars planning to hang up their cleats.

This will go well beyond t-shirts and posters.

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6,329 ‘Credentialed Journalists’ Will Cover Super Bowl XLVIII

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In case you needed further proof that the multi-headed hydra we call “the media” still struggles to define its role in a micro-blog world, today brings two very different reports about the state of the journalistic game.

We’ll start with the bad news: Capital New York‘s soon-to-be-paywalled Media Pro newsletter let us know that, per our headline, more than 6,000 people who report for a living will keep us up-to-date on this year’s edition of what Stephen Colbert calls the “Superb Owl“. Some of them may still be reporting on whether the Big Game will happen at all while the NFL’s media relations team cackles maniacally.

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Google Glass Almost Looks Normal Now

We figured Google had to have plans to make Glass a little more palatable.

When The Simpsons makes you look bad you know it’s time to move, because someone wrote Sunday’s jokes months ago and they still felt fresh (especially after the terribly racist “Comic Book Guy Gets a Japanese Girlfriend” episode).

Here’s CNN‘s take on the newer, friendlier Glass:

Today the upgrade scored a New York Times writeup thanks to its new prescription partnership with insurer VSP and a designer interview in WWD (subscription req’d), but most bloggers just used the occasion to come up with new ways to make fun of the product.

Given that this is Google, we feel like one day Glass will become so well-integrated with our eyewear that it won’t be noticeable—and then we will feel stupid.

For now, we’ll just point and laugh.

CNN Blanketing Reporters with Bieber Text Updates

Uh, no thanks. And can you guess what CNN‘s homepage looks like at the moment?

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In Which CNN Proves That Clickbait Headlines Don’t Always Work

Today in Misreading Media Trends news, lots of people got mad at CNN this morning for this tweet (in case you missed it amidst all the stories about a certain drag-racing Canadian pop star):

This is messed up for several reasons, primarily that it’s a dumb and insensitive way to lure readers into clicking on a story about a horrible tragedy.

Our own Shawn Paul Wood recently shared his own not-so-secret rules for writing great headlines, but CNN seems to have misinterpreted #4 on that list: “Pique curiosity.”

Yes, the open headline demanded a further look into the story and yes, the Internet outrage will fizzle out soon enough as it always does. But there’s a lesson here: Upworthy-style “you know you want to click” tactics aren’t acceptable for a somber story from a legitimate news organization, because in our humble opinions the backlash isn’t worth the short-term traffic bump.

Be honest, though: did you click?

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