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Posts Tagged ‘Comic-Con’

11 Pointers for Demystifying Celebrity Marketing

Eagles Concert MSG Video Final4Celebrity marketing has become even more complicated since the rise of social media, with new players and platforms at every turn. So it was a hot topic during the opening day of Advertising Week in New York on Monday. Two panels provided not only the vantage point from marketers and agency talent pros, but also the view from a couple celebrities.

Celebrity Storytelling in a Social World: moderated by WhoSay’s CEO Steve Ellis, with panelists Peggy Walter, celebrity services, Leo Burnett, Orlando Jones, comedian and actor, and Anson Mount, actor from AMC’s Hell on Wheels.

The New Science of Celebrity Marketing: moderated by Nina Tsang, editorial director of Celebrity Intelligence, with panelists Jeff Chown, president of celebrity acquisition, The Marketing Arm, Thomas Burkhardt, VP global marketing, Coty Prestige, and Rob Gregory, chief revenue officer, WhoSay.

Their takes on the many facets of celebrity marketing provide a 360 degree perspective, and below are selected takeaways and comments:

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Mediabistro Course

Mediabistro Job Fair

Mediabistro Job FairLand your next big gig! Join us on January 27 at the Altman Building in New York City for an incredible opportunity to meet with hiring managers from the top New York media companies, network with other professionals and industry leaders, and land your next job. Register now!

San Diego Purging the Homeless to Spruce up the City for Comic-Con

Comic-Con-Homeless-Batman

KGTV-10 (ABC) in San Diego recently let us know that downtown San Diego is ready for Comic-Con. 

More than 100,000 heroically adorned dorks lovely people will soon take up shop in “America’s Finest City.” Banners are being hung on street poles, hotels are getting ready for the influx of visitors, restaurants are developing exclusive menus…and are police are kicking the homeless out of the area.

So nice when an entire city holds hands, chips in and works together, right?

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Revolving Door: CNN, Katie Couric, Elton John on ‘Today’, and More

Today,  John Berman made his on-air (anchoring) debut for CNN. Berman is a familiar face to viewers of ABC News, where he had worked since 1995. Take a look at the above video to see CNN’s amusing introduction of Berman, in case their audience isn’t familiar with him. Or his facial hair. (TVNewser)

Soon-to-be ABC talk show host Katie Couric is now also a columnist for Woman’s Day. Her columns will appear on both Womansday.com and KatieCouric.com, which serves as the hub of her talk show. Topics will vary, but will include health, parenting and family transitions. (TVNewser)

Neil Gaiman will publish a new book in his popular Sandman series. The book was announced at Comic-Con and is set to be released in 2013. (GalleyCat)

Singer Sir Elton John will give an exclusive interview to NBC “Today” anchor Matt Lauer next week, and will be talking about his new memoir Love is the Cure: On Life, Loss and the End of AIDS. The interview will air on “Today” on Tuesday, July 17 and Wednesday, July 18. (TVNewser)

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