ConAgra attempted to blind taste test their Marie Callender brand lasagna and desserts with food bloggers and mom bloggers a couple of weeks ago and instead left many of them with a bad taste in their mouths.
These bloggers thought they were going to an “underground restaurant” in the village called Sotto Terra to enjoy a gourmet meal with special guests, chef and TV host George Duran and food industry analyst Phil Lempert. They were promised a surprise, but obviously didn’t expect the meal they were eating to be care of Marie Callender’s. The idea is they were supposed to be pleasantly shocked, like this group was when they found out their gourmet pasta meal was actually from Pizza Hut.
Instead, The New York Times reports, a fair number of the bloggers complained that the meal was “a sham,” filled with chemicals, and didn’t target the right audience. Negative comments were also posted on social networks.
Huge event fail.