For the third year, D S Simon Productions conducted its Web Influencers Survey, which takes a closer look at the use of video at media organizations. The survey found a big increase in the amount of third-party video that online media organizations are using.
This year, 84 percent of respondents said they’re using a combination of outside video clips and original video content on their sites. That’s an increase of one-third versus last year. Ninety-four percent of respondents from radio said they use outside video content, with magazines (93 percent) and newspapers (86 percent) following behind.