Pope Francis is a positive mojo machine. In fact, we consider him the patron saint of PR. Because of his overwhelming humility to be tangible and his undeniable ability to be liked, everyone wants a piece of Il Papa’s garment and a little of that Jesus blessing on them.
Including Russell Crowe. No, really. He even tweeted the Pontiff:
— Russell Crowe (@russellcrowe) February 24, 2014
Cagey. Effective. Almost begging. Did it work? Yes … and no.