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Posts Tagged ‘David Kaplan’

Michael Wolff on New ‘Adweek’: ‘We’re Not Re-Writing Press Releases Anymore’

Today is the big day. Say good-bye to Mediaweek and Brandweek. Those publications have been rolled up into Adweek, which today released its re-designed print and digital formats. For those PR professionals that are looking for a “friendly” trade publication relationship, be sure to proceed with caution.

Adweek Media editorial director Michael Wolff told PaidContent:

Let’s put it this way, we’re not re-writing press releases anymore…We’re not a mouthpiece for the industry any longer…The trade industry model is no longer relevant. If we are anything, we are a ‘business vertical.’ For us, value and relevance means insight and good storytelling.

The comments should come as no surprise to those who have kept up with Adweek recently. Read more

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Talking New Media Reporting at Publicity Club Of New York Luncheon

There are no “deadlines.” Twitter is our number one source for getting news. We’re all kind of working 24-hours a day. Those were just some of the statements made at the Publicity Club of New York’s “New” Media Beat luncheon today.

Featuring David Kaplan of PaidContent, Nicholas Carlson of The Business Insider, Mediaite’s Rachel Sklar, The Huffington Post’s Danny Shea and The New York TimesBrian Stelter, the panel dug into what “reporting” means and how it has completely changed in the digital, social world.

PRNewser attended and live-tweeted the event. You can checkout the complete stream here and our updates here. After the event, we caught up with Huffington Post Media Editor Danny Shea for a brief video interview in which he described how he uses social media for sourcing stories, what some of the best PR pros do to get his attention and if PR is doing a good job of communicating in the real time, 24/7 news environment.