Cision‘s North American CEO Peter Granat says the settlement that the media data and analytics company has reached with Dow Jones & Company is part of a “bigger issue” that impacts other service providers and PR pros.
In a phone call with PRNewser today, Granat says it has started working with licensing bodies here in the U.S. to avoid issues like the one that spurred the Dow Jones case.
Yesterday, Dow Jones announced that it had reached a settlement with Cision for an undisclosed though “significant” sum of money. Dow Jones claimed that Cision had engaged in the “unauthorized reproduction, distribution, and other misuse of news content” from The Wall Street Journal, Barron’s, and SmartMoney magazines.
“Rights management and licensing will have to be put in place in a more formal structure,” Granat told us.