Interview: Stephanie Agresta, EVP, Global Director of Digital Strategy and Social Media, Porter Novelli
Stephanie Agresta joined Porter Novelli this past June, after more than 15 years in online marketing with brands including Microsoft, PepsiCo, iVillage, Barnes & Noble, Register.com and SpaFinder.
In addition to running her own consulting business, Agresta is known to many for hosting “The Techset” social media parties with PR 2.0 blogger Brian Solis. This is Agresta’s first agency gig, so we spoke with her about her first 90 days on the job (“It’s been extremely busy and very reflective for me of what’s happening in the industry.”), how her consulting work fits in with Porter Novelli (“…my work and all of my time is spent on Porter efforts.”) and her take on what should be handled by an agency and what should be handled internally when it comes to social media (“It really depends on what point in the process the brand is at.”)
You joined Porter Novelli in June as EVP and Global Director of Digital Strategy and Social Media. How have the first 90 days been?
The first 90 days have been very exciting.