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Posts Tagged ‘Definition 6’

Roll Call: Edelman, INK & ROSES, Synaptic Digital, and More

Edelman announced that Sonia Sroka has joined the firm as executive vice president and group head in the New York office, where she will provide expert counsel to clients across the Edelman portfolio in order to reach diverse multinational and multilingual audiences. Sroka will also participate in Edelman’s US Multicultural and Diversity Task Force.

PR Week recently named Sroka one of its “40 Under 40: Rising Stars”. In her previous role as a senior vice president at Porter Novelli, she established a multicultural marketing group with an emphasis on the burgeoning Hispanic market, managing global brands such as Procter & Gamble’s Gillette and Crest as well as Sony PlayStation, Hewlett Packard, Bayer, Microsoft and McDonald’s. (Release)

INK & ROSES announced that Amy Wein has joined the agency as senior vice president. Formerly SVP of PR and Social Influence at Mullen, Ms. Wein comes to the agency with 15 years’ experience developing strategic media and brand building campaigns. In her new role, Ms. Wein will be responsible for overseeing strategic planning and program development across several agency clients. Prior to joining INK & ROSES, Ms. Wein developed and executed campaigns across mass and prestige channels on behalf of L’Oreal, Avon, Proctor & Gamble, Henkel, Hain Celestial Personal Care, Johnson & Johnson and others.

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsLearn how to use stories to inspire, connect, and persuade your clients! In this workshop starting September 3, you'll learn how to uncover stories in everyday life, incorporate stories into your media work, use storytelling techniques with clients, all to improve your pitch and presentation skills. Register now!

Roll Call: Edelman Scoops Williams from the BBC, M Booth, and More

BBC’s director of communications, Ed Williams, will be leaving the news organization to join Edelman as CEO of the firm’s U.K. business. Williams will step down from his post in October; his first day with Edelman will be October 31. He will report to the EMEA CEO, Robert Phillips, and become part of the company’s EMEA leadership team. He joined the BBC in 2008 and has previously worked with Reuters and Brunswick.

Shira Zackai has joined M Booth as broadcast director. She’ll be handling media engagement across the agency’s accounts, reporting to the media director, Martha Cid. She has previously worked with Steinreich Communications, Hill & Knowlton, and with asset management firm Alliance Bernstein.

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Get Sucked Into a ‘True Blood’ Video

The new season of True Blood is coming June 26 and to kick things off, a new Facebook app called “Immortalize Yourself” developed by Definition 6 lets fans become part of the Bon Temps fun.

“Like” the page and a video, filmed especially for the promotion, will pull your name, location, and profile photo along with those of selected friends into the scene.

In the video attached here, Definition 6′s Rachel Conforti and her pals are inserted on the paperwork and in scattered other places in the surrounding the action.

As a bonus takeaway, you get the line, “The hooker’s working my last good nerve.” Look for ways to use it daily.

Common Cents Campaign Takes Times Square

Common Cents has launched a campaign to raise awareness about its efforts, school drop-out rates, and the Penny Harvest Run for Change! 5K run/walk fundraising event taking place on April 30. The campaign includes a Times Square billboard that’s currently on display and featured in this YouTube video.

Common Cents works with students to encourage learning through volunteerism. Penny Harvest has been collecting pennies for the past 20 years and donating them to NYC neighborhoods and organizations. After the event, students will decide where the money raised will go. Five percent has been pledged to the Penny Harvest Fund for Japan.

The billboard was created with pro bono help from Definition 6 and will be in Times Square until the day of the event.

Spin the Agencies of Record

Unisys has selected Lewis PR as its U.S. corporate AOR after a competitive pitch. The firm has already begun work on a program that will bring awareness of the company’s thought leaders and its work solving IT issues for clients.

City of Hope, a research and treatment center for a variety of life-threatening diseases, has chosen Weber Shandwick as its AOR for cause marketing and PR programs. The firm will raise awareness for the center’s work.

RecycleBank, a company that gives deals and rewards to people who recycle and take other “green” measures, has chosen the Bateman Group for PR services including partnership, corporate, and consumer communications. Tyler Perry, a Bateman VP based in NY (ha!), will lead the account. Its first initiative is the “Green Your Home Challenge,” which is taking place this month. The news of the new client coincides with the opening of Bateman’s new offices in Brooklyn.

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Spin the Agencies of Record

Walgreens has chosen Encompass Events, a division of Encompass Media Group, for its national “Walk with Walgreens” program, which encourages people to stay healthy by walking. To start, the firm will work on the launch event, taking place April 6 at the Walgreens flagship in Times Square. It will begin with a press conference and continue with an “inaugural walk” led by a marching band, Alison Sweeney, host of NBC’s The Biggest Loser, and others. The program is also part of Walgreens’ Go Healthy: NY program. A 12-episode television show produced by Encompass Media Group along with NBC New York and Union Square Agency will debut on April 27.

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Rubbermaid Commercial Products Selects Definition 6 as AOR

Rubbermaid Commercial Products (RCP) has selected Definition 6 as its AOR after a competitive search of more than 20 agencies. The firm will work on campaigns for new product launches, planning and execution on digital marketing efforts, promotions, advertising, and other PR services. Included in the RCP line of products are cleaning tools, food storage items, and farm carts.

In December, Carmichael Lynch Spong announced that it had added four Newell Rubbermaid brands to its roster: Rubbermaid, Levolor, Kirsch, and Amerock.

Coca-Cola Brings Happiness to Rio

Usually it’s the tinkly music coming from the ice cream truck that brings them running. In the clip above, Coca-Cola has redesigned a delivery truck, turning it into a “Happiness Truck” that delivers free Coke. Here, the delivery is made to a neighborhood in Rio De Janeiro.

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