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Posts Tagged ‘Deloitte’

STUDY: TV Viewers Aren’t All That Social


No, we’re not talking about the Twitter deluge bemoaning last night’s HBO GO failure. (But please, no Game of Thrones premier spoilers. We fell asleep waiting for it to load.)

Despite all the talk of social media as a new way to measure success on TV, the vast majority of viewers don’t use social while watching–and most of those who do aren’t watching very closely.

Yet two competing studies on the topic show us that the future of the medium is-surprise–hardly set in stone.

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Fired HMV Employees Blow Up Company’s Twitter Feed

Message to companies like down-on-its-luck UK retailer HMV: if you plan to announce large-scale layoffs, make sure you have your brand’s Twitter feed under control. Earlier today, management announced plans for more than 190 firings (60 within HR alone) to the staffing department without considering the fact that some of the workers in that meeting had access to the company’s official Twitter feed.

Using iPhones, one or more staffers went on a rampage for approximately 30 minutes in order to let the world (and the rest of the company) know that they were about to be “let go” despite their loyalty to the brand and that HMV, which they “dearly love[d]” for some reason, was “being ruined.”

Administrators from consulting firm Deloitte later confirmed the news of the 190 firings. But they’d already lost control of the story–and they continued using the hashtag after deleting the offending messages!

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New Study: Energy Efficiency Critical to Building Positive Brand Image

We know that going green is important for the environment and can help curb energy costs, but might it also be an imperative ingredient to building a positive brand image? According to a new Deloitte report, improving energy efficiency at America’s businesses is as important to brand building as it is to growing the bottom line.

According to the study, reSources 2012,  85 percent of companies say that electricity cost reductions are essential to staying financially competitive, which isn’t too much of a surprise. But the eye-catching part is that nearly an equal majority (81 percent) feel that reducing energy costs is critical to brand building. In fact, more than three-quarters of the organizations surveyed say that they are actively promoting their energy efficiency efforts to their customers.

“Corporate America is coming to a clear consensus: Energy efficiency is an important competitive advantage,” said Greg Aliff, vice chairman, Deloitte LLP and the report’s co-author. “It is no longer just the purview of plant operations or building management. Senior leaders are beginning to view it as a strategic business driver.”

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Social Media, Like Beer, Bringing People Together

A post on The Harvard Business Review touts the fact that some companies are using blogs and other online outlets as a vehicle for diversity training. “[I]n the coming months, we could see the social web emerge as a sort of online Obama Beer Summit — a neutral place, with a knowledgeable and impartial moderator, where people from disparate cultures can get to know each other and ask questions they might not otherwise ask,” writes Roger Crockett.

Crockett goes on to point out a Deloitte study showing the continued struggle at companies to implement and staff social media sites. Diversity training is a sensitive issue that requires dedicated staff or knowledgeable outside resources. Ed Moran, a director of product innovation technology at Deloitte “suggests considering partnering with an existing diversity-recruiting community on Facebook or LinkedIn, or with an organization committed to diversity, which has already built robust social media capabilities.”