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Posts Tagged ‘Discovery Communications’

Struggling OWN To Target African-American Audiences

The Montgomerys, stars of 'Welcome to Sweetie Pies'

The lone hit on Oprah‘s OWN network has been Welcome to Sweetie Pie’s, a reality show starring an African-American family that runs a soul food restaurant in Alabama St. Louis, MO. If you have the OWN channel and do a lot of channel surfing, it would seem that Sweetie Pie’s is on almost continuously.

The show debuted in October and has gained an average audience of 418,000 versus the usual 216,000 for the network. The Hollywood Reporter says that network execs will be taking that into consideration for future programming and advertising pitches. (Discovery Communications launched OWN.)

An S&P analyst, Tuna Amobi, tells the magazine this would be a change from the Oprah brand, which has been built on diversity. “I don’t know that it would be a good thing for OWN to so narrowly define its target,” she says. OWN president Erik Logan says they will be “nurturing” the success of the program rather than doing a 180. Other OWN programs include The Rosie Show, hosted by Rosie O’Donnell, and Our America with Lisa Ling. Discovery has funded the network with about $254 million.

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CafeMom Launches Site Targeting Hispanic Mothers

CafeMom, the social networking site for mothers, is launching a site specifically aimed at Hispanic mothers. The still unnamed network will  be run by former People en Español publisher Lucia Ballas-Traynor.

According to the press release announcing the endeavor, CafeMom research shows that 92 percent of Hispanic moms don’t feel there’s a website that caters to them. And 79 percent of moms who responded (the release says that both English-and Spanish-speaking moms were surveyed by a “third-party vendor” but no other specifics are given) said they would like to network more with other Hispanic moms.

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Discovery Communications Vet Steps In at Hallmark

Annie Howell has joined the Hallmark Channel and Hallmark Movie Channel as interim SVP of communications and media relations. The position is slated to last three months, but could extend for a longer period of time.

Previously, Howell was SVP of comms at Discovery Communications. She was with the company for 11 years. She also has agency experience with firms such as Powell Tate.

Howell fills the position vacated by Mark Kern, who left the company in the spring to join The Hub, the entertainment joint venture between Discovery Communications and Hasbro.