Left to right: Pat Mitchell, President and CEO, The Paley Center for Media; Debora Spar, President, Barnard College; Tina Brown, Founder and Editor-in-Chief, The Daily Beast; Lauren Zalaznick, President, NBCU Women & Lifestyle Entertainment Networks; Mark Addicks, Chief Marketing Officer, General Mills; Kim Brink, Executive Director, Advertising and Sales Promotion, Cadillac; Donna Speciale, President of Investment and Activation, MediaVest USA.

Speaker of the House Nancy Pelosi and NBC Universal president and CEO Jeff Zucker (who just confirmed that he will be leaving the company) kicked off this morning’s Women@NBCU annual Power of the Purse breakfast with a brief chat about the purchasing power of women and the increased effort marketers should be making to reach them.

“The power of the purse is so self-evident,” she said. However, to get women to purchase your products, you need to communicate with them.

“PR has always been two-way,” she continued. All relationships are doomed “when one side doesn’t feel they’re being communicated with.”

The conversation was followed by a panel discussion moderated by Pat Mitchell, president of the Paley Center for Media.  She was joined on stage by a panel that included Tina Brown, founder and editor-in-chief at The Daily BeastDonna Speciale, president of investment and activation at Mediavest; and Mark Addicks, CMO of General Mills. Additional comments and video after the jump. Read more