Left to right: Drew Patterson, Jetsetter.com; John Boris, Lonely Planet; and Valerie Edmonds, Weber Shandwick

The discussion at Advertising Week’s day two travel seminar centered on how leading travel publishers, websites, and destinations are creatively embracing a range of digital platforms.

Tanzina Vega, digital advertising reporter for The New York Times, moderated the panel, and participants included John Boris, EVP, Lonely Planet, the worldwide travel publisher; Drew Patterson, CEO and co-founder  of Jetsetter.com, a members-only commerce site for luxury travel; Valerie Edmonds, account director in the travel and lifestyle practice at Weber Shandwick, and Ed Hasbrouck, analyst at the Consumer Travel Alliance who also writes The Practical Nomad blog. Read more