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Posts Tagged ‘Eastwick’

Roll Call: Edelman, Eastwick, Aon and More

Michelle Hutton will be head of Edelman’s Global Consumer Marketing practice effective November 1st. Hutton, who currently serves as CEO of Edelman Australia, will succeed Jennifer Cohan, who was recently named president of Edelman New York. Cohan will relocate to the firm’s London office and report to president of practices, sectors and offerings Ben Boyd. The release notes that Edelman’s Australian office tripled in size during Hutton’s tenure and that she oversaw the 2012 acquisition of digital agency Design Royale. Before joining Edelman, Hutton served as chief executive of Hill & Knowlton’s Australasian practice. (mUmBRELLA)

Sunnyvale, California’s tech-focused comms firm Eastwick announced several new hires marking the expansion of its various services. Eastwick, which opened its first New York office in April, named Sahana Jayaraman as VP of its Digital & Content Marketing Group. Jayaraman, who joined Eastwick in February after stints in digital and social at Peppercom and FleishmanHillard, will handle the development, delivery and promotion of sponsored content across all channels.

Jun Quintana, who previously served as VP of research and analytics at Fleishman’s San Francisco office, now leads the same group at Eastwick.

Michael Kanellos has been promoted from VP to SVP. Kanellos previously reported on tech and green concerns for C|Net and Greentech Media, and in his new position he will head Eastwick’s Editorial Group to help produce written materials for clients. He will continue to lead the Cleantech group as well.

Dave De Jear joins Eastwick as SVP of client services after serving as senior director of corporate communications at Bay Area software producer Sophos.

Sharon Chan, who joined the firm in 2012, has been promoted to industry lead for the Asia-Pacific region. In her new role, she will lead Eastwick’s efforts to advise companies expanding their services in both the US and APAC. (Release)

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Roll Call: Waggener Edstrom Communications, Eastwick, Portland and More

Waggener Edstrom Communications announced the integrated communications agency has brought on industry veteran Chris Millward as general manager for its China operations. Millward is a veteran in the China market and has lived in Beijing continuously since 1994. He has worked with several of the world’s top public relations agencies including Edelman and Weber Shandwick and a host of multinational companies. Millward will report to senior vice president Matt Lackie, who oversees WE’s Asia Pacific presence, and work closely with other leaders in the region including Beijing General Manager Jason Cao, Shanghai vice president and general manager Cathleen Witter, and Hong Kong vice president and general manager Emma Richards. Millward takes over for Antoine Calendrier, who had been overseeing China from his home base in Hong Kong.  (Release)

Eastwick announced an expansion of its digital, social, editorial and research and analytics services with the addition of senior industry leaders to its team. Leading Eastwick’s Digital & Content Marketing Group is Sahana Jayaraman, vice president. In addition to her role as head of digital services, Sahana will lead the agency’s Content Marketing Group, responsible for branded content. Jun Quintana joins Eastwick as vice president to lead the company’s Research & Analytics Group. Jun brings more than 18 years of experience working in both traditional market research and communications/social media measurement. Michael Kanellos has been promoted to senior vice president and takes on responsibility for Eastwick’s Editorial Group, where he is continuing to build Eastwick’s strong tech-focused writing proficiency. Michael also continues to oversee Eastwick’s Cleantech practice. Joining Eastwick as senior vice president, client services, is Dave De Jear. Dave brings to Eastwick more than 20 years of experience in communications, public relations and marketing. Eastwick is also adding industry experts to round out global connections. Sharon Chan, who joined Eastwick from Hong Kong in 2012, has been promoted to Asia-Pacific (APAC) Industry Lead.  (Release) Read more

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List

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ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Is Social Media Really Social?

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Today we bring you a guest post by Paul Bernardini, Senior Associate at Eastwick.

Call me old school, but no, social media isn’t social.

To be social or to socialize means having one-on-one conversations and contributing to the rumble of small talk at gatherings. It demands that one be physically present. Speaking out loud, understanding body language, learning how to listen, respond, retain and relate are the constructs of socializing and foundational skills that deserve time and attention.

However, it’s not lost on me that social media is redefining the term “social” and the lens through which corporate America views it. The number of followers or connections that reporters, job prospects or companies have is becoming primary criteria in earning clout. Social media has built a world in which Twitter dominates the news cycle, LinkedIn can build careers and Facebook does the impossible by interlinking the world.

It’s a big deal.

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TRUST: The Five-Letter Word That Says It All

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Today we bring you a guest post from Barbara Bates, CEO and founder of Bay Area firm Eastwick.

Relationships begin, and are built on, a short list of key principles like respect, chemistry, and trust (to name a few).

But one word – trust – is unique. Respect and chemistry? If they fade, the relationship wanes or slips away. But trust? Lose that and it’s game over. When trust ends, so does the relationship.

Trust is a topic close to my heart and my business values. But too often, trust goes wrong in agency-client work. Why is that–and what can be done about it?

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Break Down the Silos: Communications as the Great Unifier

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Today we bring you a guest post from Barbara Bates, CEO and founder of Bay Area firm Eastwick.

Everywhere we look or listen, there’s noise. Content proliferating. New and proven media outlets claiming their turf. Everything, it seems, is a potential platform where marketers promote their message and get their stories heard.

The noise is getting louder – and more confusing, especially as companies communicate across ever-growing touchpoints and disciplines. We see the results: social media gains followers, but with unaligned audiences. PR drives site traffic but visitors bounce because of confusing messages or weak calls to action. Salespeople follow up on leads only to report that prospects misunderstood the product. AR insights delight the C-suite but never reach digital marketing teams. Employees describe the company in their own words, adding to the confusion.

We all know we can do better. The question haunting most marketers is: HOW?

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6 Journalists Talk About What ‘Good PR’ Means to Them

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This guest post comes to you courtesy of Caitlin Epstein, senior associate at Eastwick.

Stalkers. Hagglers. Pests. As a public relations professional who is paid to understand public perception, I’m well aware of the reputation of our profession.

The age-old rivalry between journalists and PR is one we hear about often, whether it’s through a dreaded “PR pet peeve” article, tweets from reporters or even inquiries from clients. I, however, find the rivalry a bit petty and feel that the public misses out on part of the story—a big part of the story. Regardless of arguments to the contrary, reporters rely on PR people and most are not afraid to admit it. Our profession was created to facilitate the rapport between companies and media, and the majority of the time, we do just that.

There are times when we screw up, of course: you may have seen the recent New York Times article criticizing a PR agency for its poor handling of a client’s announcement, and DigiDay also recently published a list of PR habits that drive reporters nuts. Every time one of these articles goes viral, the Eastwick office is abuzz with conversation on the nuances of PR. At this point, we have a pretty good idea of what to avoid in order to keep the peace. However, I’m always left wondering what the other side of the equation is—how and when does PR help reporters?

That question in mind, we decided to reach out to some of the journalists we’ve worked with over the years to hear their tips, tricks and examples of how PR can serve as a resource instead of a pain.

Here are some of our favorites:

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Roll Call: MWW, French/West/Vaughan, Stonewall and More

MWW announced that Douglas A. Smith has joined the firm as executive vice president and general manager of its Washington, D.C. office. As former assistant secretary for the private sector, Department of Homeland Security (DHS), Smith brings over two decades of experience in business development, communications, coalition building, public policy, and creating and managing public-private partnerships among Federal, State and local governments, and private industry. In addition to reporting directly to the secretary, Smith served as the Department’s representative on the President’s Travel and Tourism Advisory and Export Promotion Boards, the White House Business Council, the President’s Job Council and the World Economic Forum Risk Officers Community. Under his leadership, the office dramatically expanded its global footprint. Prior to his appointment at DHS, Smith was the managing partner of T Street Partners, where he provided clients ranging from Fortune 100 companies to philanthropic and not-for-profit organizations with strategic counsel and public affairs consulting. (Release)

French/West/Vaughan (FWV) announced the hiring of Glen Fellman as senior vice president/chief creative officer, with oversight of the agency’s creative and interactive design teams. Previously senior vice president/group creative director at Durham, N.C.-based McKinney, Fellman has developed integrated marketing solutions for clients such as Nationwide Insurance, Meijer, Lenovo, Qwest Communications, Sonoma-Cutrer Vineyards and Brown-Forman’s Southern Comfort whiskey brand. Prior to joining McKinney in 2005, Fellman served as associate creative director at Minneapolis-based Carmichael Lynch. Prior to joining Carmichael Lynch, he handled senior copywriting duties for pioneering interactive company, MarchFIRST, and was an in-house senior copywriter with Target Corporation’s department store division. (Release)

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Spin the Agencies of Record

Nope. Not that.

“My first job was in retail at the age of 14, and I have worked in the industry ever since.” – Rachel Roy

The National Retail Federation has retained digital agency Rain (PR AOR Sunshine Sachs) to create digital shorts for its industry campaign site This Is Retail. The purpose of the campaign is to convince young people that a career in retail doesn’t necessarily mean working the register for $10 an hour.

NRF SVP Bill Thorne says “We want young people to think retail when they are on the job hunt”, because the booming industry truly does need more employees at a time when jobless rates for young grads are near record highs. The videos are clever (watch one after the jump), but good luck getting young folks to say “Hell yeah, I work in retail!”

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Tech and Govt. Vets Form Dream Team Firm

Big names, big news: Eastwick–a tech communications agency that helped build some of Silicon Valley’s biggest brands over more than two decades in the business–has officially launched a new independent consulting firm called SocialxDesign (read “Social by Design” or “SxD” if you don’t feel like typing it out). The firm’s prime movers comprise a team of PR industry veterans whose resumes run from the offices of scruffy tech start-ups all the way to the White House and the State Department.

New firms open every day, but SocialxDesign is different: Led by Eastwick CEO Barbara Bates, White House PR man Toby Chaudhuri and Deloitte vet Giovanni Rodriguez, SxD describes itself in a press release as “a new strategy consulting firm focused on helping businesses, government agencies and NGOs remake themselves for the socially networked economy” by expanding services, reducing costs and creating real-world value within their respective markets. The group lists its three primary services as “Discovery, Design and Delivery” while throwing in a few key phrases like “quantitative audit”, “strategic positioning” and “technology implementation.”

Sounds good, but what does it mean?

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