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Posts Tagged ‘Ed Zitron’

15 People Business Insider Left Off Its ‘Top 50 Tech PR’ List


ICYMI, yesterday Business Insider posted another of its famous clickbait listicles (not that we would ever do anything like that, cough cough). This one was of particular interest to the people in PR.

It’s true that “The 50 Best Public Relations People in the Tech Industry in 2014” was — as one of our industry friends put it — “so arbitrary.” At the same time, it’s always good to see journalists highlighting the real, valuable work done by PR rather than denigrating the entire industry.

It was also nice to see friends of the site Ed Zitron of EZPR and Barbara Bates of Eastwick get some respect.

A couple of things we noticed: someone really likes working with Waggener Edstrom and Brew PR and there weren’t a whole lot of names on the list from the usual suspects. Check out the O’Dwyer’s top tech firms list and notice how many of them didn’t appear in the BI post.

After the jump, we listed some people — both abstract and specific — whose absence we noted.

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Ed Zitron Wants to Help You Learn How to Pitch


Ed Zitron is several things: author; PR veteran; founder of EZPR; extremely prolific tweeter; British person.

His book, This Is How You Pitch, promises to dispel the unfortunately common idea that a career in PR is an endless series of parties and mutual back scratches between journalists and the people who do what we do. According to its own site, the book can “tell you how to avoid becoming a buzzword-spitting automaton that the media will hate.”

Curious? We spoke to Zitron to learn more about his (very blunt) take on the art of pitching…and the just-as-important art of clearing up misconceptions.

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Can PR Spending Predict a New Tech Bubble?


Earlier this week the San Francisco Chronicle published a sort of insider’s perspective on how the state of tech PR could reveal a pending Silicon Valley “bubble”—and they asked a couple of our favorite contacts to weigh in.

Tech’s venture capital take in 2013 was its highest since 2001, leading some unnamed observers to both wonder whether there’s a new bubble approaching and, if so, when it might burst. As white-hot industries begin their rapid fall back to earth, PR budgets are usually the first to get cut—so market experts look to the communications industry for clues regarding the health of Silicon Valley at large.

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Here’s Why You Should Never Make Another Follow-Up Phone Call to a Journalist


OK, hold on: that headline is a slight exaggeration (notice we said slight).

Friend of the show Ed Zitron‘s latest story for Inc. magazine concerns the tendency of otherwise knowledgable PRs to overuse that most arcane of communications tools. Plenty of people know that cold calling is a bad idea but do it anyway due to a combination of desperation and the fact that this is the way things have always been done.

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6 PR Experts Weigh in on Google’s New Guest Post Crackdown


Earlier today we posted on Google‘s latest in a long line of attempts to discourage spammy guest posts designed to boost sites’ rankings with keywords and the dreaded “dofollow links.”

As the marketing/PR blog world freaked out around us, we wondered: should we swear off guest posts altogether?

Of course not; today’s clarification from the kings of search says that you’ll only be punished if your sole reason for posting is the rankings bounce we mentioned. In order to understand what this means for PR, we asked several of our favorite contacts for their takes.

Quotes (emphasis ours) after the jump.

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4 Points on the Perfect PR/Journalist Relationship


First a fact: the debate over the nature of the perfect relationship between hacks and flacks is as old as both professions—and it will never really end.

On that note, we last heard from Ed Zitron of EZ-PR in this review of a Forbes‘ story on why journalists hate PR (his point, not the writer’s). Last week he published a piece in Inc. magazine elaborating on the topic under the headline “The Best PR-Reporter Relationships Are Selfless“. Let’s review his variations on this theme:

The best PR person serves as a “utility” for journalists rather than a nag who insists that a publication cover his or her client. Placing your client within a story, rather than forcing a story focused on your client, is the more valuable goal in the long run.

Other points:

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7 Takeaway Tips from the Latest Forbes ‘Why Journalists Hate PR’ Story

In case you—like most people—missed it, last week Forbes ran yet another inflammatory story about how much journalists can’t stand public relations people. We know, we know. Ugh.

This one (surprise!) was a bit of a pitch for interviewee and reporter-turned “PR maverick” Ed Zitron‘s new endeavor EZ-PR, with which he plans to break all the rules of traditional media relations and revolutionize the industry. Or something.

Zitron’s first question to Forbes reporter Karsten Strauss was not “would you like to write about my client?” but “what would you like to write about in general?”, which is certainly a step in the right direction. But you knew that.

Here are his main pointers and our thoughts on the same:

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Mossberg vs. Embargos, The Video Game


In the meta-story of the week, you will soon be able to shoot-em-up Walt Mossberg style and mow down pesky Gizmodo blogger Brian Lam (BLAM!) on your iPhone.

Lam complained about The Wall Street Journal‘s Mossberg –and the PR people who give him preferential treatment– just two days ago on Twitter. “Walt Mossberg’s Embargo Blaster!” is the product of an iPhone game construction kit called Sketch Nation, developed by Engineous Games. For a buck, you can use some scissors and your iPhone camera to create your own shooter, and share the custom game with others.

The meta-meta part is that the game is the creation of Engineous’s PR guy, Ed Zitron, account executive at TriplePoint PR.

“Dude. I sat there 3 hours after work drawing black lines around photo-shopped Mossberg heads,” said Zitron over chat when PRNewser asked him how it got done. The game caught the attention of MobileCrunch, and of course, Walt Mosspuppet.

RELATED: Gizmodo Blogger: ‘PR Kowtowing’ To WSJ’s Mossberg ‘Should Have Ended Five Years Ago’