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Posts Tagged ‘Eddie Murphy’

PR Pro Terrie Williams Explains How Eddie Murphy Became Her First Client

Terrie-Williams-ArticleTerrie Williams has represented everyone from Janet Jackson to Chris Rock at her eponymous public relations and communications firm. This licensed therapist turned PR pro has truly seen it all and has four best-selling books to show for it.

In the latest installment of Mediabistro’s So What Do You Do series, Williams talks leadership, mental health advocacy and, of course, unloads plenty of PR knowledge. Here, she explains how she acquired one of her first high-profile clients, Eddie Murphy:

One day I heard that Eddie was looking for a PR person. He had never had one. I was kind of self-taught. I took two six or eight-week courses, but I didn’t major in it in college or grad school. I knew I was supposed to represent him. I just knew. So I wrote him a letter. I said, ‘You don’t really know me, but I’ve been to parties at your home and we met at Miles’ [Davis] birthday party. And this is who I am. I would love to represent you.’ I got a phone call maybe two weeks later and a voice said, ‘Eddie’s here. He wants to talk to you.’ He got on the phone and just said, ‘I would love to have you represent me.’ Just like that. I was in tears on the other end. I launched my business with him. Because Eddie was on board, Miles wanted me to represent him. So very early on, all eyes were on me like, ‘Who is this person? Who does she think she is?’

For more from Williams, including her keys to an effective agency, read: So What Do You Do, Terrie Williams, Author, Activist and Public Relations Strategist? 

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‘TheAudience’ Flips the Script on Celebrity PR

Jeremy Piven Ari Goldman EntourageThe public feels a unique combination of respect, envy and resentment toward celebrities. This is nothing new.

But thanks to the wonders of social media, we’re closer to the stars we love and hate than ever before. Now a new company wants to revolutionize the celebrity PR game via social media–and it’s making publicists and agents all over Hollywood very nervous.

What is TheAudience? It’s an alternately “stealthy” and “mysterious” startup backed and promoted by two of the biggest names in the West Coast media world: Napster/Facebook co-founder Sean Parker (who you may know as Justin Timberlake) and Hollywood super-agent Ari Emanuel (who you may know as Jeremy Piven).

But its driving force is Oliver Luckett, a former programmer, Disney PR man and full-color personality whose hobbies, according to The New York Times, include driving around LA in an Aston Martin and traveling to Iceland (our new favorite country) “to to compete against Bjork in a gingerbread house-building contest”. We like the guy already! His key selling point? He’s figured out a way around the traditional Hollywood PR system.

What does TheAudience do, exactly? The company effectively manages the social media presence of celebrities who don’t have the time (or interest) to do it themselves. But this is no automated status update machine: Team members feed fans a steady stream of content via Facebook, Twitter, YouTube and Google Plus, keeping them occupied with exclusive comments, pictures and videos.

The key difference between old-school PR services and this newfangled arrangement is that the content truly does come from the celebrities themselves:

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Oscars Go Back to 1998 with Billy Crystal

This week, we went from an Oscars hosted by Eddie Murphy and produced by Brett Ratner, to one hosted by Billy Crystal. The L.A. Times points out that Crystal last appeared in a hit film in 1999 with Analyze This. Zoinks.

This year, the Oscars was all about reaching the young people, with lots of social media stuff surrounding the broadcast and two young hosts, Anne Hathaway and James Franco, who were specially selected to get the youth vote. That was a bust.

The L.A. Times suspects that the Oscars has now done away with its youthful aspiratiosn in favor of the tried-and-true. The last time Crystal hosted, in 1998, it was the highest rated broadcast of the awards ceremony ever.

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What Will Eddie Murphy Bring to the Oscars?

Photo: Andrew H. Walker, Getty Images

The announcement that Eddie Murphy will be hosting the 84th Academy Awards doesn’t resolve any questions about what the broadcast will be like.

EW.com wonders whether it’s the wild or tame Murphy that will show up on Oscar night. In part, that has to do with what the Oscars has planned. Last year, the Oscars targeted the younger folks with hosts Anne Hathaway and James Franco, which seemed interesting. But most people thought the show was boring and the hosts were terrible (Hathaway too enthusiastic and Franco not nearly enthusiastic enough). In part, they succumbed to the cheesy material they were given.

As anyone who has planned an event with an emcee knows, it’s hard to tell what exactly will happen onstage until the night of when it’s too late to do much about any host mishaps.

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